163
                                                                 Annual Report 2010 Bakrieland
            LAPORAN CSR
             CSR REPORT
            PEDULI  
            TERHADAP 
            MASYARAKAT
            GIVING BACK TO THE COMMUNITY
            Bumi Indonesia telah memberikan berbagai 
            peluang bagi Bakrieland untuk mengembangkan 
            bisnis.  Kami memiliki kewajiban moral untuk 
            memastikan bahwa kehadiran Bakrieland terus 
            memberikan manfaat bagi masyarakat yang telah 
            menerima dan mendukungnya.
            Our country has provided Bakrieland with various opportunities to 
            expand business.  It is our moral obligation to make all efforts to 
            ensure that Bakrieland’s presence continues to provide ongoing 
            benefits for the community which has embraced and supported the 
            Company.
                                    Nilai pengeluaran 
                                    program cSR 2010 
                                    meningkat:
                                    Bakrieland’s 2010 cSR 
                                    program output value 
                                    increased by:
                                    12.53%
         134
         Laporan Tahunan 2010 Bakrieland
                                                                             135
                                                                 Annual Report 2010 Bakrieland
                                                                            CSR
                                                                             
                                                                                REPORT
                                                                            LAPORAN 
                                                                                CSR
                 
                AB
                W
                A
                J
                       ERUSAHAAN
                       P
                        
                            e Social Responsibility
                            at
                ANGGUNG     orpor
                T      SOSIALc
                                            Filosofi CSR Bakrieland 
                                            “Setiap rupiah yang dihasilkan Bakrie, harus dapat bermanfaat untuk orang 
                                            banyak.”  falsafah almarhum H. Achmad Bakrie di atas telah mengilhami 
                                            manajemen  Bakrie  dan  Kelompok  Usaha  Bakrie  (KUB),  termasuk 
                                            diantaranya  Bakrieland,  dalam  menjalankan  kegiatan  Tanggung  Jawab 
                                            Sosial Perusahaan (cSR). 
                                            Kegiatan sosial telah melekat pada operasional Bakrieland jauh sebelum 
                                            UU No.40/2007 terbit dan konsep corporate Social Responsibility (cSR) 
                                            dikenal, meski pada saat itu belum menjadi kebijakan formal Perusahaan.  
                                            Sedangkan Gerakan Bakrie Untuk Negeri (BUN) terbentuk pada tahun 1942 
                                            dan sejak itu menjadi payung dari seluruh kegiatan cSR perusahaan dalam 
                                            KUB.
           Commencing 2010,                 Bakrieland CSR Philosophy
           Bakrieland started               “every rupiah earned by Bakrie must come to benefit a larger number of 
           to focus its CSR                 people.”  The foregoing life philosophy of the late H. Achmad Bakrie inspires 
           activities on the                Bakrie management and the Bakrie Business Group, including Bakrieland, 
                                            in implementing its corporate Social Responsibility (cSR) activities. 
           three CSR pillars 
           namely education,                Social undertakings are an inherent part of Bakrieland operations long 
           environment, and                 before  Law  No.  40/2007  was  enacted  and  cSR  became  a  ubiquitous 
           society.                         concept, although at the time it was not part of the company’s formal policy. 
                                            Nevertheless, the Bakrie for the Nation social cause was established in 1942 
                                            and since then it has served as the umbrella for all company cSR activities 
                                            under the Bakrie Business Group.
         136
         Laporan Tahunan 2010 Bakrieland