What is a strategy?
        The overall plan for how to win a campaign
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     List of strategy types
     Worker / Union strategy
     Customer / Service user strategy
     Media strategy                          Diagram of employer relationships
     Public / Civil society strategy
     Other companies in same industry or market strategy
     Parent / Subsidiary strategy
     Owner / Shareholder strategy
     Management executive / Director strategy
     Financial institution strategy
     Government / Regulatory strategy
     Political strategy
     Supplier / Donor / Subcontractor / Vendor strategy
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     Identifying the strategy
     • Good strategies are based on good information
     • The vulnerabilities of the targets drive the strategy
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        LAN Peru aviation mechanics – 
        campaign strategy
        • Worker/ Union strategy
        • Customer/Passenger strategy
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        Strategy
        • Overall plan to win the campaign
        Tactics
        • Individual elements of a strategy 
        • Specific activities, usually collective
        • Have a date and location
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