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picture1_Brand Loyalty Ppt 69973 | Ms Lec Week 06


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File: Brand Loyalty Ppt 69973 | Ms Lec Week 06
objectives 1 to explain the value of branding 2 to understand brand loyalty 3 to analyze the major components of brand equity 4 to recognize the types of brands and ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 3 years ago

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   Objectives
   1. To explain the value of branding
   2. To understand brand loyalty
   3. To analyze the major components of brand equity
   4. To recognize the types of brands and their 
    benefits
   5. To understand competitions
  BRAND IS NOT JUST A 
  PRODUCT
  BRAND IS NOT JUST A 
  LOGO NOR IDENTITY
        WHAT’S BRAND?
            Activity: Who are you?
            Describe yourself by: 
              •    Kind of food
              •    Home appliance
              •    Car 
              •    Sport
     BRAND ARCHITECTURE:
      Family Brand      Corporate       Product 
        (Umbrella         Brand          Brand: 
         .Brand)                       Pros/Cons
                       Vodafone •     Dove •
                       Coca cola •    Chipsy •
      Unilever •       Johnson & •    Lipton •
      Apple •          Johnson
      Automotive •     Starbucks •
      .industry        Fedx •
                       Facebook •
The words contained in this file might help you see if this file matches what you are looking for:

...Objectives to explain the value of branding understand brand loyalty analyze major components equity recognize types brands and their benefits competitions is not just a product logo nor identity what s activity who are you describe yourself by kind food home appliance car sport architecture family corporate umbrella pros cons vodafone dove coca cola chipsy unilever johnson lipton apple automotive starbucks industry fedx facebook...

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Category: Uncategorized / Uncategorized
Posted on: 29 Aug 2022 | 3 years ago
Tag: download pptx, week,
Filetype: PPTX
File size: 1.22 MB
Views: 356x
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