452x Filetype PPTX File size 0.71 MB Source: avina.lecture.ub.ac.id
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Brand Attributes
Brand Attributes
Brand activation –
Brand activation –
Brand Brand touch point
Brand Brand touch point
Communication
Communication
Promotion strategy
Promotion strategy
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Brand Attributes
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Brand attributes
Tangible product features
inherent in brand experience
Ex : product at Point of purchase
- supporting environment that
coherence with the brand
identity
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Promotion IMC
IMC plays a major role in the process of developing and
sustaining brand identity and equity.
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