482x Filetype PPTX File size 0.51 MB Source: www.shipleywins.co.uk
Executive Summary
Program Overview
Customer
Overview
Competitive
Position Summary
Summary of Our
Solution
Capture Strategy
Status
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EXTERNAL ANALYSIS
Opportunity Description
Elements Description
Customer
Program Summary
Key Requirements
Deliverables
Budget and Fiscal-
Year Funding Profile
Schedule
Type of Contract
Other: (Specify)
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EXTERNAL ANALYSIS
Customer Profile
Organization and Key
Personnel
Purchasing or Buying
Process
Evaluation Process
Buying History and
Trends
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EXTERNAL ANALYSIS
Hot Button Issues
Hot Button Issues Background Information
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EXTERNAL ANALYSIS
Competitor Intelligence – Competitor A
Market Approach and
Position
Products and/or
Services
Historical Pricing
Patterns
Business
Development
Customer
Relationship
Relevant Experience
Past Performance
Copyright Shipley Associates 6
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