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picture1_Strategy Presentation 69305 | C9integratedmarketingcommunicationsineventmanagementnew


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File: Strategy Presentation 69305 | C9integratedmarketingcommunicationsineventmanagementnew
cctv helicopter at shanghai motogp what sources of information are available to promote an event which do you think are most effective why by mcgraw hill education asia integrated marketing ...

icon picture PPT Filetype Power Point PPT | Posted on 29 Aug 2022 | 3 years ago
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        CCTV helicopter at Shanghai 
        MotoGP
                                 What sources of 
                                  information are 
                                  available to 
                                  promote an 
                                  event?
                                 Which do you 
                                  think are most 
                                  effective – why?
   © by McGraw-Hill Education (Asia)
        Integrated Marketing 
        Communications Model
                       Public 
                      relations
                             Advertising 
                Marketing    & 
                             promotion
   © by McGraw-Hill Education (Asia)
        Integrated Marketing 
        Communications (IMC)
     IMC consists of the communication functions 
      of marketing, public relations, and 
      advertising and promotion. It is a mix of 
      controlled and uncontrolled potential sources 
      of influence
     Communication actions can be selectively 
      chosen and integrated into a powerful 
      communication strategy to effectively cut 
      through the clutter of media messages 
      received each day
     IMC can ensure consistent messages are 
      delivered through communication channels
   © by McGraw-Hill Education (Asia)
         Integrated Marketing 
         Communications (IMC)
     Important to create positive event awareness, 
      intent and actual event participation
     Motives to participant will differ. The right 
      message must be highlighted through channels 
      that effectively reach target stakeholders and 
      motivate their participation
     Participants will have formed a mental image 
      and expectations – any gap between perception 
      and reality will lead to dissatisfaction
   © by McGraw-Hill Education (Asia)
        Manchester Utd Football 
        team in Hong Kong, 2006
                                This was a one-off 
                                 event. 
                                 What factors do 
                                 companies 
                                 consider before 
                                 committing 
                                 advertising 
                                 revenues to the 
                                 event?
   © by McGraw-Hill Education (Asia)
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...Cctv helicopter at shanghai motogp what sources of information are available to promote an event which do you think most effective why by mcgraw hill education asia integrated marketing communications model public relations advertising promotion imc consists the communication functions and it is a mix controlled uncontrolled potential influence actions can be selectively chosen into powerful strategy effectively cut through clutter media messages received each day ensure consistent delivered channels important create positive awareness intent actual participation motives participant will differ right message must highlighted that reach target stakeholders motivate their participants have formed mental image expectations any gap between perception reality lead dissatisfaction manchester utd football team in hong kong this was one off factors companies consider before committing revenues...

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