174x Filetype PPTX File size 0.93 MB Source: blogs.commons.georgetown.edu
Personal Brand • Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. The Muse . (2012, February 14). The Steps to Build Your Personal Brand. Retrieved February 1, 2013, from Huffington's Post website: http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your- personal-brand/ Personal Branding consists of three elements • Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling? The Muse . (2012, February 14). The Steps to Build Your Personal Brand. Retrieved February 1, 2013, from Huffington's Post website: http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step- to-building-your-personal-brand What’s Your Brand?
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