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picture1_Market Ppt 68226 | Inputs For Brand Development


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File: Market Ppt 68226 | Inputs For Brand Development
the picture now the picture now 16 17 oct 2014 the picture now the picture now there are mainly two fashion groups there are mainly two fashion groups the huge ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
Partial capture of text on file.
            The Picture Now
            The Picture Now
   16/17 Oct 2014 
                The Picture Now
                The Picture Now
         There are mainly two fashion groups:
         There are mainly two fashion groups:
         •
         • The HUGE retailers (H&M, Zara etc)
           The HUGE retailers (H&M, Zara etc)
       •
       • The BIG brands (Fendi, Gucci, Dior etc.)
         The BIG brands (Fendi, Gucci, Dior etc.)
                  And very little in between
                  And very little in between
     16/17 Oct 2014 
                  Difficult market penetration for 
                  Difficult market penetration for 
                         existing companies
                         existing companies
            As in comparison to the big producers, The SME’s have to face:
            As in comparison to the big producers, The SME’s have to face:
                               Change of 
                               Change of 
                               Mindset / 
                               Mindset / 
       Big competition     Subcontractor to      Difficult Sourcing
       Big competition     Subcontractor to      Difficult Sourcing
                               Producer
                               Producer
                    Expensive product development
                    Expensive product development
                          Lack of technology
                          Lack of technology
                                 PRICE
                                 PRICE
       16/17 Oct 2014 
         What can SME’s do in this cut throat market?
         What can SME’s do in this cut throat market?
           •• SSttaayy  smsmalall l and and kkeeeepp  oonn  wwoorrking king as as 
                  ssubcubcoonnttrracacttoorrs!s!
                      OORR
         •• CCararvvee  ooutut  a a ““nicnichehe””  mmararkkeett  ffoorr  tthehemmsseelvlveess
        •• GGeett  aall ll tthehe  hehelplp  ttheheyy  ccaann  tthrhroough ugh SSME ME supposupporrtt  
                   prprooggrraammss
       •• UUsese  uncuncoonnvveenntitioonalnal  mmeeansans  ttoo  sursurmmooununtt  sosoururccing ing 
                   prproobleblemmss
    16/17 Oct 2014 
                             What are technical fibers?
     A “NICHE” Market
     A “NICHE” Market                The Technology
             Microfibers: The technology behind          Microencapsulation: The textile 
             microfibers is the size of the fibre.       industry utilizes 
             Microfibers are fibres that are less than   microencapsulation, a technology 
             one denier per filament or 100 times        that uses microcapsules, which 
             finer than a human hair.                    serve as tiny containers of 
                                                         substances. The substance, liquid 
             Nanotechnology: One of the hottest          or solid, is released to fulfil a 
             trends in the fashion industry today is     specific purpose
             ‘nanotechnology,’ which is invisible to 
             the naked eye but is utilized to increase 
             the performance and the functionality of  Antimicrobial /Stain Repellent 
             textiles.                                   and Stain Release / Moisture 
                                                         Management / Heat Inducement  
                                                         Ultraviolet Protection  OR A 
                                                         Bundling of Functionality
         16/17 Oct 2014 
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...The picture now oct there are mainly two fashion groups huge retailers h m zara etc big brands fendi gucci dior and very little in between difficult market penetration for existing companies as comparison to producers sme s have face change of mindset competition subcontractor sourcing producer expensive product development lack technology price what can do this cut throat ssttaayy smsmalall l kkeeeepp oonn wwoorrking king ssubcubcoonnttrracacttoorrs oorr ccararvvee ooutut a nicnichehe mmararkkeett ffoorr tthehemmsseelvlveess ggeett aall ll tthehe hehelplp ttheheyy ccaann tthrhroough ugh ssme me supposupporrtt prprooggrraammss uusese uncuncoonnvveenntitioonalnal mmeeansans ttoo sursurmmooununtt sosoururccing ing prproobleblemmss technical fibers niche microfibers behind microencapsulation textile is size fibre industry utilizes fibres that less than one denier per filament or times uses microcapsules which finer human hair serve tiny containers substances substance liquid nanotechnolog...

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