COMMUNICATION IS A PROCESS
     
         Before planning or implementation of any  
           program, understanding the communication 
           is important.
       It is a process that seeks reduce uncertainty.
        In many organizations, it is uncertainty that 
            often stunts the effectiveness of a program.
        This is why communication is so important.
                                                            2
               Because communication is a 
                 process, it’s elements are forever 
                 changing, dynamic, and interacting.
             Thus, the relationship among it’s 
             elements are seen as being:
               Ongoing
               Cyclic
               Ever-changing
               No beginning, no end 
               Interdependent, yet
               Interrelated.
                                                               3
         IT HAS FOUR FORMS:
         •  INTRAPERSONAL COMMUNICATION - 
            communication with yourself 
         •  INTERPERSONAL COMMUNICATION -  
            person-to-person communication 
         •  MASS COMMUNICATION - 
               communication using the mass media
         •  ORGANIZATIONAL COMMUNICATION - 
            communication with an organization 
            and among organizations
                                                   4
          FNP directors and coordinators use all 
          four forms.
          To attempt to understand communication 
          as a process, we use models.
                  COMMUNICATION MODELS
          Because models are representations or 
          reality, it sometimes helps to use them to 
          explain dynamic process.
          We use models to freeze reality, enabling 
          us to closely look at the elements that 
          make them up.
                                                       5
                         Berol's Model
            One of the most popular models of 
            communication is David Berol's  
            S-M-C-R  model (1960)
            While his is linear model, he delineates 
            between the actors in the process (S or 
            source and R or receiver) and the 
            elements between them (M or message 
            and C or channel)
            In later years, he added fifth element: E 
            or effect and built in feedback into his 
            model.                                      6