Learning Outcomes
    • Learn why communication is important to 
      managers
    • Describe the communication process
    • Learn to overcome communication barriers
    • Identify active listening techniques
    • Learn how to give effective feedback
    • Identify  the 7Cs of Communication 
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             What is communication?
             What is communication?
       •   Communication is about                     • A process of transferring 
             sending and receiving                          information from one 
               information or the                              entity to another:
         transmission of information                     – Effective Communication
            and meaning from one                                –    Interpersonal 
           party to another through                                 communication
            using shared symbols.                         – Formal Communication
                       The Concept of Communication 
                                                             Communication  is  defined 
                                                             as              the               process                      of 
                                                             transmitting  and  receiving 
                                                             ideas,                information,                         and 
                                                             message.  
                                                             In every day language, it is 
                                                             an          act           of          giving               and 
                                                             receiving information. 
                                                                            •    Encarta Encyclopaedia 
                                                                                                                   (2002)
         8/27/22                                  Application of the Seven Cs of Effective                                        4
                                                           Communication Skills
             Communication Issues
             Communication Issues
               Written Communication
               Written Communication
                Verbal Communication
                Verbal Communication
                     The Grapevine
                     The Grapevine
                    Nonverbal Cues
                    Nonverbal Cues
                    Electronic Media
                    Electronic Media
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