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INTRODUCTION
Communication is the process of passing information
and ideas from one person to another. It is the exchange of
written or verbal information. In fact, communication means
to convey a message by one person to another so that
another person may understand, follow and implement the
messages. The process of communication has become very
wide and very easy with the latest scientific development.
DEFINITION OF COMMUNICATION
A few definitions by some of the prominent writers on the
subject are given below:
(1) “Communication is an exchange of facts, ideas,
opinion or emotions by two or more persons”.
Newman, Summer
(2) “Communication is the process of passing information
and understanding from one person to another”.
Theo Haimann
NATURE OF COMMUNICATION
The basic characteristics of communication are as
follows:
1.Communication involves at least two persons. One who
sends the message and the second who receives the
message.
2.Communication is a two-way traffic. The process of
communication is not completed until the message has been
understood by the receiver.
3.The basic purpose of communication is to create an
understanding in the minds of the receiver of information.
4.Communication may take several forms e.g., order,
instruction, report, suggestion, grievance, observation etc.
The message may be conveyed through words spoken or
written or gestures.
IMPORTANCE OF COMMUNICATION
The role of communication is summarized in the following
points:
5.Communication helps the management in making
understand employees the objectives, plans, and policies of
the enterprise.
6.Communication develops understanding between the
superior and the subordinates.
7.Communication helps in controlling the performances
of different individuals and departments of the enterprise.
8.Communication facilitates decision making by
providing necessary information in time.
9.Communication provides unity of direction to various
activities of the enterprise.
6.Communication is an effective device for achieving
participation by the workers.
7.Communication facilities change on the part of
employees by modifying their behaviour.
COMMUICATION PROCESS
The Communication process has the following steps:
1.The sender formulates the message he wants to convey to
others.
2.The sender will translate the message into words, symbols or
any other form which he feels will make the receiver understand
the message (This is known as encoding of message).
3.The encoded message is transmitted to the receiver with the
help of certain method. The sender may use spoken words or
written words for this purpose.
4.The message is received by the receiver.
5.The receiver of the message decodes the message and draws
meaning from the message.
6.The receiver will take the necessary action and will send his
response to the sender of the message. This is also known as feed
back information.
ELEMENTS OF COMMUNICATION
The process of communication consists of the following
components:
1. Communicator
The person who conveys the message is known as
communicator or sender.
Message
It is the subject matter of any communication. It may
involve any fact, opinion or information.
2. Communication Symbol
The sender of information organizes his idea into a series
of symbols (words, sign, etc.) which, he feels will
communicate to the intended receiver or receivers.
3. Communication Channel
Communication channel are the media through which the
message passes. It may be either formal or informal.
4. Receiver
The person who receives the message is called receiver
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