MANAJEMEN STRATEGIK
                   Konsep dan Analisis
             Prof. Dr. Husein Umar, BSt, SE, MM, MBA
                The Jakarta Business Research Center , 2020
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                                                          DAFTAR ISI
                 BAGIAN-1.   Konsep Manajemen Strategik
                 BAB 1 TINJAUAN UMUM TENTANG MANAJEMEN STRATEGIS...............................1
                   1.   Apakah Itu Manajemen Strategis?..................................................................................2
                   2.   Istilah-istilah Kunci dalam Manajemen Strategis...........................................................6
                   3.   Model Manajemen Strategis...........................................................................................9
                   4.   Manfaat-Manfaat Manajemen Strategis........................................................................10
                   5.   Alasan Perusahaan Tidak Melakukan Perencanaan Strategis.......................................11
                   6.   Perangkap Manajemen Strategis...................................................................................12
                   7.   Panduan Manajemen Strategis yang Efektif.................................................................13
                   8.   Membandingkan Bisnis dan Strategi Militer................................................................13
                   9.   Kesimpulan...................................................................................................................14
                 BAB 2   VISI DAN MISI BISNIS...........................................................................................17
                   1.   Ingin Menjadi Seperti Apakah Kita? ............................................................................18
                   2.   Apakah Bisnis Kita? .....................................................................................................18
                   3.   Nilai Penting Visi dan Misi...........................................................................................22
                   4.   Karakteristik Pernyataan Misi.......................................................................................23
                   5.   Menulis dan Mengevaluasi Pernyataan Misi................................................................26
                   6.   Kesimpulan...................................................................................................................27
                 BAB 3   PENILAIAN EKSTERNAL......................................................................................29
                   1.   Hakikat Audit Eksternal................................................................................................30
                   2.   Pandangan Organisasi Industrial...................................................................................32
                   3.   Kekuatan Di Berbagai Bidang......................................................................................33
                   4.   Model Lima Kekuatan Porter........................................................................................41
                   5.   Sumber Informasi Eksternal .........................................................................................41
                   6.   Berbagai Alat dan Teknik Peramalan...........................................................................42
                   7.   Matriks Evaluasi...........................................................................................................43
                   8.   Profil Matriks Kompetitif .............................................................................................44
                   9.   Kesimpulan...................................................................................................................46
                 BAB 4    PENILAIAN INTERNAL........................................................................................47
                   1.   Hakikat Internal Audit ..................................................................................................48
                   2.   Tampilan Berbasis Sumber Daya..................................................................................48
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                   3.   Mengintegrasikan Strategi dan Budaya........................................................................49
                   4.   Manajemen....................................................................................................................51
                   5.   Pemasaran.....................................................................................................................51
                   6.   Keuangan/Akuntansi.....................................................................................................52
                   7.   Produksi/Operasi...........................................................................................................56
                   8.   Penelitian dan Pengembangan......................................................................................57
                   9.   Sistem Informasi Manajemen.......................................................................................58
                   10.    Analisis Rantai Nilai (Value Chain Analysis)...........................................................59
                   11.    Matriks Evaluasi Faktor Internal (Ife Matrix)...........................................................60
                   12.    Kesimpulan................................................................................................................61
                 BAB 5   STRATEGIES IN ACTION......................................................................................63
                   1.   Tujuan Jangka Panjang (Long-Term Objective)...........................................................64
                   2.   Balanced Scorecard.......................................................................................................65
                   3.   Tipe Strategi..................................................................................................................65
                   4.   Level Strategi................................................................................................................66
                   5.   Integration Strategis......................................................................................................67
                   6.   Intensive Strategies.......................................................................................................68
                   7.   Diversification Strategies..............................................................................................69
                   8.   Defensive Strategies......................................................................................................70
                   9.   Lima Strategi Generik Michael Porter..........................................................................71
                   10.    Merger/Akuisisi.........................................................................................................75
                   11.    Manajemen Strategis Di Perusahaan Kecil...............................................................77
                   12.    Kesimpulan................................................................................................................77
                 BAB 6   STRATEGY ANALYSIS AND CHOICE................................................................79
                   1.   Hakikat Strategy Analysis and Choice .........................................................................80
                   2.   Strategi  Komprehensif - Perumusan Kerangka............................................................80
                   3.   Tahap Penginputan........................................................................................................82
                   4.   Tahap Pencocokan........................................................................................................82
                   5.   Tahap Keputusan..........................................................................................................95
                   6.   Cultural Aspects of Strategy Choice and The Politics of Strategy Choice...................96
                   7.   Governance Issues ........................................................................................................97
                   8.   Kesimpulan...................................................................................................................98
                 BAB 7 MENERAPKAN STRATEGI: ISU-ISU MANAJEMEN DAN OPERASI.............99
                   1.   Hakikat Penerapan Strategi.........................................................................................100
                   2.   Tujuan Tahunan..........................................................................................................101
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                   3.   Kebijakan....................................................................................................................102
                   4.   Alokasi Sumber Daya.................................................................................................102
                   5.   Managing Conflict......................................................................................................102
                   6.   Pencocokan Struktur Dengan Strategi........................................................................103
                   7.   Restrukturisasi, Reengineering, dan E-Engineering...................................................107
                   8.   Menghubungkan Kinerja Dan Gaji Dengan Strategi..................................................107
                   9.   Manajemen Resistensi Terhadap Perubahan ..............................................................109
                   10.    Menciptakan Kebudayaan Yang Mendukung Strategi............................................110
                   11.    Perhatian Pada Produksi/Operasi Dalam Menerapkan Strategi..............................111
                   12.    Perhatian Pada Sumber Daya Manusia Ketika Menerapkan Strategi.....................112
                   13.    Kesimpulan..............................................................................................................113
                 BAB 8   MENERAPKAN STRATEGI: ISU-ISU PEMASARAN, KEUANGAN /
                 AKUNTANSI, LITBANG, DAN SIM..................................................................................115
                   1.   Hakikat Penerapan Strategi.........................................................................................116
                   2.   Isu-Isu Marketing (Pemasaran) Terkini......................................................................117
                   3.   Market Segmentation / Segmentasi Pasar...................................................................119
                   4.   Product Positioning / Penempatan Produk..................................................................120
                   5.   Isu Keuangan / Akuntansi...........................................................................................122
                   6.   Isu-Isu Dalam Riset Dan Pengembangan (R&D).......................................................130
                   7.   Isu-Isu Dalam Sistem Manajemen Informasi .............................................................132
                   8.   Kesimpulan.................................................................................................................133
                 BAB 9 ULASAN, EVALUASI, DAN PENGENDALIAN STRATEGI............................134
                   1.   Sifat Dasar Evaluasi Strategi ......................................................................................135
                   2.   Kerangka Evaluasi Strategi...........................................Error! Bookmark not defined.
                   3.   Balanced Scorecard.......................................................Error! Bookmark not defined.
                   4.   Karakteristik dari Sistem Evaluasi yang Efektif...........Error! Bookmark not defined.
                   5.   Perencanaan Kontinjensi...............................................Error! Bookmark not defined.
                   6.   Auditing........................................................................Error! Bookmark not defined.
                   7.   Tantangan Era Ekonomi 4.0 dalam Manajemen Strategi............Error! Bookmark not
                   defined.
                   8.   Kesimpulan...................................................................Error! Bookmark not defined.
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