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2022 Award Categories
Category Description
Applications close:
Cloud Innovation and Transformation Accelerating a customer’s digital transformation and journey to multi-cloud environments by January 31, 2022
delivering innovative offerings with novel applications or next-gen technology. Recipients will have
Award demonstrated high-quality cloud services to their customers with VMware technologies, such as 5G,
IoT, blockchain, machine learning/AI, and mobility/end-user experience (CX).
Award winners will be
Lifecycle Services Award Delivering outstanding customer experience via an integrated lifecycle of services, from initial announced in spring
assessments, architecting, developing and deployment of cloud environments to ongoing migration 2022.
and management of cloud infrastructure and applications. This category also recognizes partners
that drive integration across the services lifecycle to improve deployment capabilities and create
agile environments.
Partners can apply to more
Partner Value Award Creating business value with VMware solutions, either by deploying new capabilities or by delivering than one award. A separate
cost savings through optimization. Strong candidates will have a record of improving their skills (with application is required for
VMware certifications and specializations) to increase the market penetration of VMware solutions, each category to the left.
including developing capabilities for customers in underserved markets.
Industry Award Deep domain expertise in a specific industry vertical. Priority consideration will be given to partners
solving industry-specific pain-points or supporting their customer in developing new offerings or
business processes connected to the vertical. The Industry Award will favor partners oriented
toward business outcomes.
Questions? Contact us:
Partner Collaboration Award Committed to collaborating with other partners to help complete the whole customer experience. partnerawards@vmware.co
Priority consideration given to partners who demonstrate both strong customer outcomes and an
ability to overcome the challenges of multi-party engagements. m
Social Impact Award Committed to giving back to society through their people, resources and technology,
leading initiatives to change our world for the better.
©2021 VMware, Inc. 2
Confidential │ ©2020 VMware, Inc.
Partner Award Program Overview
Awards overview
The 2022 VMware Partner Achievement Awards honor select VMware partners globally Additional worldwide award opportunities
who By filling out this application, you may also be considered for additional
have demonstrated outstanding results and innovation with the use of VMware products worldwide awards. Separate applications are not required.
and solutions.
• Worldwide Cloud Innovation and Transformation Award – In addition to
Submit your nominations for one or more award categories - all related to partner
competencies, technologies, entrepreneurial spirit, and global impact – to demonstrate how the regional winners, one worldwide winner from the Cloud Innovation and
you are helping customers achieve their goals. Transformation category applications will be recognized for combining
VMware solutions with next-gen technologies while advancing their
In partnership with IDC, award submissions will be reviewed and scored against the customer’s digital transformation journey.
criteria for each award category. Regional winners will be selected within each category.
Three worldwide winners will also be selected (more information to the right). • Worldwide Lifecycle Services Award – In addition to the regional winners,
one worldwide winner from the Lifecycle Services Award category applications
All nominations must be submitted by 11:59 PM Pacific Time (PT), January 31,
2022. will be recognized for creating value at every step of the customer lifecycle
experience—before, during, and after the sale.
• Partner of the Year Award – One overall winner will be recognized for
Why apply delivering the most end-customer value and/or impact to a customer’s
• Differentiate your achievements and increase visibility with customers and prospects business. Partners submitting applications in any of the six main categories
• Position your company for future business opportunities and growth may be considered for the Partner of the Year Award.
• Be offered a variety of marketing and promotional opportunities, including:
• Customized promotional materials for your use
• Social media promotion highlighting your win and unique capabilities
• Recognition at select VMware events
©2021 VMware, Inc. 3
Confidential │ ©2020 VMware, Inc.
Submission Instructions + Application
Guidelines
1. Partners may nominate themselves for one or more award categories as they deem Finding your Partner ID
relevant. It’s important to have your Partner ID on the award
2. Complete Slides 6-12 in this application form. Responses must be written in English. submission to ensure eligibility requirements are met.
3. The entry submission deadline is Monday, January 31, 2022, at 11:59 PM PT. No Follow these simple steps to find your Partner ID:
exceptions. • Log in to Partner Connect
4. Complete this award application with team members who can provide the details to meet • Find your Partner ID in the top-right side
the award criteria. Contact your primary VMware Partner Representative/Contact for
advice.
5. Submit your completed application and any supplementary materials to
partnerawards@vmware.com and copy (CC) your primary VMware Partner
Representative/Contact. Include a company logo (in color and black and white) in a vector
file (.ai, .eps, .svg only).
6. The application will be approved by your primary VMware Partner Representative/Contact.
7. Awards cover products, services and solutions implemented during calendar year
2021 (January 1, 2021 to December 31, 2021).
8. All questions in the application must be complete and include current contact information
for the partner contact.
9. Entrant must be an approved partner in good standing with VMware.
10.Submit a separate application for each of the six main award categories in which you
wish to compete. Separate applications are not needed/accepted for the Worldwide Cloud
Innovation and Transformation, Worldwide Lifecycle Services, and Partner of the Year
Awards; these winners will be derived from the six primary category application
submissions.
11.We recommend partners use as much content as possible to deliver a comprehensive,
complete picture of their relevant customer success. KPI proof of success is essential to
win.
©2021 VMware, Inc. 4
Confidential │ ©2020 VMware, Inc.
12.Please do not create additional slides. If slides are added they will be deleted
and not read.
Social Impact Award
Category Description and Scoring Components
Detailed Category Description Award Criteria and Scoring
The Social Impact Award recognizes partners for positively impacting the world
through the use of VMware technologies. This award recognizes partners that • Challenge: (25 pts)
have given back to society through their people, resources and technology,
leading initiatives to change our world for the better. • Solution: (30 pts)
The customer story/use case you submit in this application does not require the • Outcome: (45 pts)
partner to donate money, time and/or materials. The story should demonstrate
the achievement of the customer’s goal(s) and world impact through KPI
achievement.
Example projects and category priorities:
Please focus your application on only ONE customer use case. • Projects supporting nonprofits/NGOs with digital
transformation needs or IT staff augmentation
• Projects that create innovative technology
solutions for longstanding social needs (education,
healthcare, economic access)
Qualifying questions:
• Describe the social challenge your solution is
designed to address.
©2021 VMware, Inc. 5
Confidential │ ©2020 VMware, Inc.
Social Impact Award
Application questions Insert Customer
Logo here
Important note: See the detailed award overview and guidance on slide 5 before you complete these sections.
Please do not overrun the gray textbox or change the font size or style (around 350 words or less total). Insert Partner
Customer Overview Logo here
Provide an overview of the customer’s business, including notes about their offerings, regions in which they operate, customers they serve, etc.
Type Response Here
Challenge Customer Company Profile
Detail the challenge faced by the customer that the partner was hired to resolve.
Type Response Here Location City, State,
Country
# of Employees Numeric entry
Solution
Provide an overview of the solution. Set up each element of the solution and detail each key area of work.
Type Response Here Region (please North America /
highlight Latin America /
applicable EMEA / APJ /
region(s)) Worldwide
Solution/proje Month / Year
ct go-live
date
©2021 VMware, Inc. 6
Confidential │ ©2020 VMware, Inc.
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