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2021 Award Categories
Category Description
Partner Digital Transformation Award Recognizes partners who are delivering digital transformation Applications close:
solutions that help customers move to modern, cloud-centric March 3, 2021
architectures and/or advance the customer’s digital
transformation journey. Award winners will be
announced at EMPOWER in
Partner Lifecycle Services Award Recognizes the partner’s success in moving customers to an spring 2021.
ongoing partner-customer relationship from a project-based
intermittent relationship.
Partners can apply to more
Partner Social Impact Award Recognizes partners who are positively impacting the world through than one award. A separate
the use of VMware technologies. This does not have to be donation application is required for
each category to the left.
based.
Partner Innovation Award Recognizes partners who are innovators and pioneers with the use
of VMware products in combination with next-gen technologies,
including 5G, edge, blockchain, cloud native and AI/machine
Questions? Contact us:
learning (ML)/cognitive/ advanced analytics, to lead the partnerawards@vmware.com
market.
Partner Value Award Recognizes partners for the growth of their business and/or
their customer’s business through the use of VMware
solutions.
©2021 VMware, Inc. 2
Confidential │ ©2020 VMware, Inc.
Application Instructions
Overview
Award overview
The 2021 VMware Partner Achievement Awards honor select VMware partners globally Additional award opportunities
who By filling out this application, you may also be considered for additional
have demonstrated outstanding results and innovation with the use of VMware products award opportunities, if applicable. Winner will be selected from all applications
and solutions. submitted that best demonstrate the following:
These awards are an acknowledgment of exceptional partner success and innovations.
Award • Partner Collaboration Award – Winner will be recognized for
recognition may help increase your company’s new business opportunities, lead to an working collaboratively with other solution providers, ISVs and vendors in
enhanced the partner ecosystem to develop innovative/tailored/high
reputation in the industry and/or drive revenue growth. customer value solutions for its customers.
Submit your nominations for a variety of categories, all related to partner competencies, • Partner Industry Award – Winner will be recognized for
technologies, entrepreneurial spirit, and global impact. Demonstrate how you are helping demonstrating deep domain expertise in a customer
customers realize what's possible. story in one industry throughout its customer engagements.
Winner will have an in-depth customer story with KPI-proven
In partnership with IDC, award submissions will be reviewed and selected against the
criteria for each award category. vertical, industry or functional (HR, manufacturing, marketing…) use case
knowledge.
All nominations must be submitted by 11:59 PM Pacific Standard Time (PST),
March 3, 2021. • Partner of the Year Award – One overall winner will be recognized for
delivering the most end-customer value and/or impact to a customer’s
Why apply business. Examples of success include demonstrating a shift from on-
• Differentiate your achievements and increase visibility with customers and prospects premises
• Position your company for future business opportunities and growth to cloud and as a service, or impact to business processes (not just IT).
Award recipients will be offered a variety of marketing and promotional opportunities,
including:
• Customized promotional materials for your use
• Social media promotion highlighting your win and unique capabilities
• Recognition at select VMware events 3
©2021 VMware, Inc.
Confidential │ ©2020 VMware, Inc.
Application Instructions
Submission guidelines
1. Partners may nominate themselves for one or more award categories as they deem Finding your Partner ID
relevant. It’s important to have your Partner ID on the award
2. The application must be written in English. submission to ensure eligibility requirements are met.
3. The entry submission deadline is Wednesday, March 3, 2021, at 11:59 PM PST. Follow these simple steps to find your Partner ID:
No exceptions. • Log in to Partner Connect
4. Complete this award application with team members who can provide the details to meet • Find your Partner ID in the top-right side
the award criteria. Contact your primary VMware Partner Representative/Contact for
advice.
5. Submit your completed application and any supplementary materials to
partnerawards@vmware.com and copy (CC) your primary VMware Partner
Representative/Contact. Include a company logo (in color and black and white) in a vector
file (.ai, .eps, .svg only).
6. The application will be approved by your primary VMware Partner Representative/Contact.
7. Awards cover products, services and solutions implemented during calendar year
2020 (January 1, 2020 to December 31, 2020).
8. All questions in the application must be complete and include current contact information
for the partner contact.
9. Entrant must be an approved partner in good standing with VMware.
10.Submit a separate application for each of the five main award categories in which you
wish to compete. Separate applications are not needed/accepted for the Partner of the
Year, Collaboration, and Industry awards, as these winners will be selected based on the 5
primary award applications.
11.We recommend partners use as much content as possible to deliver a complete,
comprehensive picture of their relevant customer success. KPI proof of success is
essential to win.
12.Please do not create additional slides. If slides are added they will be deleted 4
©2021 VMware, Inc.
Confidential │ ©2020 VMware, Inc.
and not read.
Partner Digital Transformation Award
Detailed overview and instructions
Overview Award criteria and scoring
The Partner Digital Transformation Award recognizes partners who are delivering • Customer outcome stories with KPI proof points– Up to 55 points
digital transformation solutions that help customers move to modern, cloud- • The number of digital transformation projects and new recurring revenue
centric architectures and/or advance their digital transformation journey. contracts completed in 2020, or the percent of revenue tied to digital
For example, a project could be a move to VMware Cloud Foundation™, the transformation projects completed in 2020 – Up to 15 points
addition • Growth in digital transformation project revenue in 2020 compared to 2019 –
of a new digital technology (such as AI/ML), or the implementation of an agile Up to 5 points
development environment for a customer.
The winning partner will deliver superior value to the customer by providing • List Master Services Competencies – Up to 10 points
complete solutions that generate the outcome the customer is looking to achieve. • References – Up to 15 points
The winner must describe how they integrated their own technology and
capabilities
with VMware and any third-party technology to deliver the solution(s).
Describe how you advanced the customer’s digital transformation journey—where
they were before and after the project. Provide details of the technologies, skills
and expertise used to deliver the outcome, and describe the business value
delivered
by mentioning specific numeric KPIs.
Please highlight any third-party participant, such as another partner or another
vendor who were part of the solution highlighted in the customer story to make it
complete (Partner Collaboration Award qualification). Discuss why this project
stood out from all of your projects. Also, please highlight if this is an industry
focused solution and identify the industry for qualification for the Partner Industry
Award.
©2021 VMware, Inc. 5
Confidential │ ©2020 VMware, Inc.
Partner Digital Transformation Award
Application questions Insert Customer
Logo here
Important note: See the detailed award overview and instructions on slide 5 before you complete these sections.
Please do not overrun the gray textbox or change the font size or style (around 400 words or less total). Insert Partner
Customer overview Logo here
Summarize the challenge the customer is facing that the partner was hired to resolve. Use this section to provide overview of solution.
Type Response Here
Challenge
Detail the challenge the customer is facing that the partner was hired to resolve. Use this section to set up each element of the solution. Customer Company Profile
Type Response Here
Location City, State,
Country
Solution
Detail each key area of work. Employees Numeric entry
Type Response Here
Region Americas,
Results
Please provide specific results the solution provided the customer. (highlight EMEA, APJ,
Type Response Here applicable Worldwide
region(s))
Solution/project Month Year
go-live date
Would you If yes, specify
like to be industry and
eligible to win industry use
the case ______
Partner Indus
try Award?
©2021 VMware, Inc. 6
Confidential │ ©2020 VMware, Inc.
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