Revision
  • Last class, we looked at, among other things, 
   implementing organisational change from the 
   organisational and people-oriented 
   perspectives, individual and organisational 
   resistance to change, the force-field theory, 
   and how to manage change.
  • Today, we will focus on two analyses that could 
   help to guide the change process, SWOT and 
   PEST(EL), and Change Impact Analysis
         SWOT Analysis
  • An organisation must take stock to determine where 
   it stands in relation to its current performance, and 
   what factors in the external environment will affect 
   its proposed future plans (Cole, 1996).
  • The SWOT analysis is one way of “taking stock.” It is 
   a review of the organisation’s major internal 
   strengths and weaknesses and an assessment of the 
   external opportunities and threats that could impact 
   its strategic choices.
    Possible Strengths Questions
  • What advantages does your organization have?
  • What do you do better than anyone else?
  • What unique or lowest-cost resources can you 
   draw upon that others cannot?
  • What do people in your market see as your 
   strengths?
  • What factors mean that you "get the sale"?
  • What is your organization's unique position
   Possible Weaknesses Questions
  • What could you improve?
  • What should you avoid?
  • What are people in your market likely to see 
   as weaknesses?
  • What factors lose you sales?
   Possible Opportunities Questions
  • What good opportunities can you spot?
  • What interesting trends are you aware of?
  • Useful opportunities can come from such things as:
  • Changes in technology and markets on both a 
   broad and narrow scale.
  • Changes in government policy related to your field.
  • Changes in social patterns, population profiles, 
   lifestyle changes, and so on.
  • Local events.