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          Social            Menjual 
          Media             produk 
          Influencer        digital
          Youtube           Online              Konsultan 
          r                 shop                SEO
          Dropship          Jasa aplikasi 
          per               mobile dan 
                            website
                                                                 2
     4C Diamond
                            VOLATILE
                             CHANGE
            UNCERTAIN                     COMPLEX
            COMPETITOR       4C           CUSTOMER
                           AMBIGUOUS
                            COMPANY
                                                             3
         Change in Uncertain Era 
                                                                              Technology: Next Tech in Customer Service
                                                                      AI  Voice TechSensor Tech Robotic AR/VR      Internet
                                                                    Political – Legal: Facilitate Access & Speed up the Process
                        Technology
                                                                      Integrated e-Budgeting, e-Planning and e-Procurement
                                                                        Economy:  The Peak of the Experience Economy
     Politic-legal       Economy         Socio-Culture
                                                                                           Services               Transformati
                                                                Commoditie      Goods                 Experiences
                                                                     s                                                 on
                                                                             Socio – Culture: Living the Omni-Way
                                                                                Online                   Offline
                          Market
                                                                       Market: Digital Native Preferences toward Service 
                                                                   Simpler                                   More Cost Efficient
                                                                              Easier    QuickerMore Relevant
                                                                                                                              4
      Value trajectory
                Relevant value
                                Disrupti
                                on
                  Hi                            (Data science, computer 
                  gh                            science, mathematics 
                                                and statistician)
               Modera                             (electrical eng, 
                                                  mechanical eng, 
               te                                 chemical eng)
                                                    (petroleum eng shift 
                                                    to geothermal eng)
                  Low
                                              (journalism, linguistic, 
                  Zer                         sociology)
                  o               201        202                Tim
                          Stable  5          0                  e
                                   Turbulent        New 
                           era         era          Normal
                                                                               5
     SWOT Analysis & Strategic 
     Intent
                           TOWS
                         Key Issues
                        Implications
                      Strategic Intent
                                                          6