TODAY
     • What is Planning?
     • Why tourism Planning?
     • Reasons for tourism planning
     • Destination Life Cycle
     • Barriers of tourism planning
     • Purpose of tourism planning
     • Steps in tourism planning process
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                  WHAT IS PLANNING?
     • “Planning is the process of preparing a 
        set of decisions for action in the future, 
        directed at achieving goals” (Dror, 1973)
     • Planning is a process of selection from 
        among alternative courses of action.
     • Planning is also selecting goals, 
        strategies and objectives for the 
        destination.
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       WHY TOURISM PLANNING?
      • Before the 1960s, there was little done in 
        tourism planning. All based around local 
        developments and undertaken in a piecemeal 
        fashion.
      • Result: damage to areas, e.g. Medit. coastline 
        areas, skiing resorts.
      • Planning is a major element to maximize 
        tourism’s impact on socio-economical 
        development.
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          WHY TOURISM PLANNING
    • Demands for tourism planning & govern-ment 
      intervention in the devel. a response to the 
      unwanted effects of tourism.
    • Only Planning can prevent negative impacts, 
      planning should be effective with all actors 
      involved
    • Any economic form of development requires 
      planning if it is to achieve the explicit objectives 
      that underlie the development
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                 Consequences of unplanned 
                   development TS p.119 (1)
      •   Physical impacts: damage/alteration physical environment; 
          historical&cultural landmarks and resources
      •   Human impacts: less accessibility to services and visitor 
          attractions for local residents resulting in local resentment of 
          tourism activity; dislike visitors; loss cultural id;lack 
          education tourism employees in skills and hospitality; lack of 
          community awareness of benefits tourism
      •   Marketing: failure to capitalize on new marketing 
          opportunities; erosion market share due to actions of 
          competitive destination areas; lack awareness in prime 
          markets; lack clear image of destination area in potential 
          markets; lack cooperative advertising among tourism 
          businesses; inadequate capitalization on packaging 
          opportunities.
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