Employer Branding: 
                      Why?
            You have an employer brand, regardless of 
          whether you have consciously tried to develop 
                           one
         A strong employer brand will:
          ▪ make hiring & recruiting easier
          ▪ help reduce turnover 
          ▪ and if people hear how great an employer you are, 
            they will be more likely to use your service, even if 
            they don’t work for you
   Employer Branding: 
                             Theory
       Employer        Employer Brand is a company's reputation as an 
        Brand
                       employer
       Employer        Employer Branding is the process of defining your 
       Branding        company’s Employer Brand and your EVP
          HR/          HR/ Recruitment Marketing is the process of 
      Recruitment 
       Marketing       promoting your Employer Brand 
  Employer Branding: 
              Theory 
        One of the ways you are attracting individuals but 
             also how you can keep them
      01         02          03
                             EX-
      CANDIDATES EMPLOYEES   EMPLOYEES
        >> Why (should/do/did) I work for your company 
            instead of somewhere else? <<
   Employer Branding: 
                         Theory 
                    EMPLOYER BRANDING DEFINITION
              It's the way in which organisations differentiate 
            themselves in the labour market, enabling them to 
               recruit, retain and engage the right people.
                                    - CIPD -
                           EVP
     Employer Value Proposition 
       It is the unique set of benefits which an employee receives in 
                   return for the skills, attributes 
                and experience they bring to a company.
       ▌ What a CV is to an applicant, the Employer Value Proposition is to a 
     company
       ▌ An employer uses an attractive value proposition to win over talented 
     candidates
       ▌ It sharpens the identity of the employer and strengthens its brand