Objective
  • Organize our course offering by tracks in a way 
   that is easily comprehensible to students
  • Identify any major gaps or duplications
  • Define logical course groupings/ sequences for 
   students pursuing specific interests
  • Define ways to improve our curriculum going 
   forward
       Proposed Marketing department track offering
         Strategy/              Marketing 
         Strategy/              Marketing                Branding
         consulting              Strategy                Branding
         consulting              Strategy
                    Innovation &             Insight and 
                    Innovation &             Insight and 
                      Growth                  analytics
                      Growth                  analytics
                                Marketing department – tracks already defined
                                                                                            1
                                                    • Managing Brands, Identity & Experience
                                                    • Branding through Social Media
                                                    • Advertising and Branding
                                                    • Immersion Seminar: Branding in the Arts
              Branding                              • NYC Immersion Seminar: Luxury Brands
              Branding
                                                    • The Design & Marketing of Luxury Brands
                                                    • The Luxury Approach
                                                    • Branding, Innovation, and Technology2
                                                    •Marketing for Organic Revenue Growth
                                                    •High Tech Entrepreneurship
                                                    •New Product Development
                                                    •Research to Revenue
                                                    •Systematic Creativity in Business
           Innovation  •Immersion Seminar: Internet Innovation
           Innovation 
                                                    •Business Marketing & Innovation: Start-up Strategies for Large Companies
                                                    •Entrepreneurship in Incumbent Media Companies*
                                                    •An Introduction to User Experience*
             & Growth •Catching the Growth Waves in Emerging Markets
             & Growth
                                                    •GIP: Doing Business in Myanmar
                                                    •GIP: Doing Business in North Africa
                                                    •GIP: The Business Environment in Vietnam
                                                    • Behavioral Economics & Decision Making
                                                    • The Psychology and Economics of Consumer Finance 
              Insight &                             • Becoming Better Choice Architects
              Insight & 
                                                    • Strategic Consumer Insights
                                                    • Marketing Research and Analytics
               analytics                            • Developing QI: Responsive Decision Making Through Quantitative Intuition
               analytics                            •
                                                     Qualitative Marketing Research and Strategic Planning
                                                                  *also in strategy&consulting
                            Courses offered  (outside the three prior tracks)
        Topics         Courses offered                                                         Instructor
        Strategy/      Integrated Marketing Strategy                                           Sherman
        consulting     Defining and Developing Winning Strategic Capabilities                  Martinez
                       Driving Strategic Impact: Mastering the Skills of Strategy Consulting   Viola/Wadwa
        Strategy in    Media Marketing and Entrepreneurship                                    Devajaran
        media &        Entrepreneurship in Incumbent Media Companies                           Price
        other          Data Driven Dollars                                                     Ariav
        industries     Internet wars                                                           Grusd
                       Retailing leadership                                                    Cohen
                       The Business of Sports                                                  Broadie
        Marketing      Developing and Executing the Market Strategy                            Noel
        strategy       Marketing Plans Workshop                                                Sexton
                       Brand Management in the 21st Century                                    Hafen
                       Pharmaceutical Marketing                                                Jamil/Zak
                       Marketing of Financial Services                                         Seshadri
                       Marketing the Arts, Culture & Entertainment                             Millan
                       Entertainment Marketing & the Crafting of Celebrities Businesses        Moses
        Pricing/       Pricing Strategies                                                      Asim
        Selling        Sales Management                                                        Krawitz
                       Entrepreneurial Selling                                                 Krawitz/Baron
                       Managing Strategic Customers                                            Noel
        Media          Digital Marketing                                                       Jerath
        platforms      Digital Marketing: Strategy & Tactics                                   Kagan
                       Media Platforms and Content: A Foundations Course                       Sarvary
                       An introduction to user experience                                      Canneti
      Track structuring criteria
  • Alignment with students career interests
  • Group in two tracks:
   –Strategy consulting and/or industry strategy in 
    media related industries
   –Marketing strategy and execution across industries 
    and media platforms