Presented by:
   Insert your name and title
                  Leveraging Radio and (insert station 
                  name) for (fast food company name) 
                               (Insert date of meeting)
                               INSERT RADIO STATION LOGO(S)
            Agenda
  • Radio’s reach and relevance
  • Insight based ideas for “insert advertiser”
  • Relevant case studies  
                                Weekly Reach
            Radio reaches 93% of all U.S. consumers every 
                                              week…
          241,600,000
                      Listeners continue to turn to Radio for news, information and 
                 entertainment, despite an ever-increasing selection of media options. 
  Source: RADAR® 111, December 2011 © Copyright Arbitron 
  (Persons 12+ Monday-Sunday 24-Hour Weekly Cume Estimate) 
               Weekly Reach By Daypart
            Radio reach is consistently high through all 
                                           dayparts
               Weekdays and weekends, Americans young and old find reasons to tune 
               in to Radio at all hours of the day and night. To make sure their messages 
                  get maximum exposure, smart advertisers run ads  throughout the 
                                            broadcast day.
                                                                        76.9%
                                                                           81.8%
                                                                          81.3%
                                                             56.4%
                                         25.5%
  Source:  RADAR ® 111, December 2011, © Copyright 
  Arbitron  
  (Persons 12 + Monday-Sunday Weekly Cume Estimate 
  for Daypart)
      Radio Dominates the Retail Day
                                                              Next Day
       Source: Gfk MediaDay 2009 Single Year (Fieldwork 08-09/Spring Respondents) weighted to population (000) Base All