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     Today’s Webinar
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  Customer-Responsive Strategic Planning
    Knowing Context of THIS 
        Organization 
     Should Drive Process
       How to Start: Initial Customer Assessment 
        •  What’s driving their need for strategic planning 
           now?
            o What ‘problem’ are they trying to solve?
        • What have they had in place as strategy & 
          strategic plan?
            o What language  or model have they used?
            o Has that worked for them?
        • What process or model do they have in mind? 
        • What are their expectations for the result?
            o How will it be used?
        • What’s the tension for strategic, fundamental 
          change?
         What vital few questions must be answered
             unambiguously by end of this process?