The Strategic Planning Process
        Where we           How do we get there?            Where we 
         are now                                           want to go
                                                            1. Vision: 
                                                            What we 
                                                             want to 
                                                             achieve
              The Strategic Planning Process
        Where we           How do we get there?            Where we 
         are now                                           want to go
        2. Mission:                                         1. Vision: 
        What we do                                          What we 
                                                             want to 
                                                             achieve
              The Strategic Planning Process
        Where we           How do we get there?            Where we 
         are now                                           want to go
        2. Mission:                                         1. Vision: 
        What we do                                          What we 
                                                             want to 
        3. Guiding                                           achieve
        Principles: 
        How do we 
         operate
              The Strategic Planning Process
        Where we           How do we get there?            Where we 
         are now                                           want to go
        2. Mission:                                         1. Vision: 
        What we do                                          What we 
                                                             want to 
        3. Guiding                                           achieve
        Principles: 
        How do we 
         operate
                        Current situation
                              -----
           What is                       What needs to 
                       4 & 5. SWOT Analysis
        working here?  6. Strategic Issues happen here?
              The Strategic Planning Process
        Where we           How do we get there?            Where we 
         are now                                           want to go
        2. Mission:                                         1. Vision: 
        What we do        7. Strategic Goals: What do       What we 
                          we need to do to get there?        want to 
        3. Guiding                                           achieve
        Principles: 
        How do we 
         operate
                        Current situation
                              -----
           What is                       What needs to 
                       4 & 5. SWOT Analysis
        working here?  6. Strategic Issues happen here?