PowerPoint slides from the Braun, Clarke & Hayfield 
   Qualitative Methods Online Teaching & Learning 
   Resources Collaboration (QMOTLRC)
   Topic overview
   oUnderstanding the different considerations that inform qualitative 
    research design
   oUnderstanding what constitutes robust and coherent qualitative 
    research design
   oThere are a series of optional ‘pauses for reflection’ throughout the 
    lectures – you can pause the audio-lecture and work through the 
    questions on the slide. The various ‘pauses for reflection’ will take 
    you through the process of designing a qualitative study (and help 
    you to reflect on the extent of your existing knowledge of the range 
    and diversity of qualitative methods and to identify areas where 
    you need to learn more).
   Lecture overview
   oPart 1: Design principles and research questions
   oPart 2: Methods of data collection, ‘sampling’ and 
   recruitment
   oPart 3: Data analysis and ethics
   Pause for reflection 1
   • Reflecting on a research question suitable for a qualitative 
    project, identify possible appropriate methods of data 
    collection, and decide which one is the most appropriate.
    • Why is your chosen method the most appropriate?
    • What strengths (and limitations) does it have in relation 
     to other potentially suitable methods?
    • Is there a good fit between your research question, 
     methodology and method of data collection?
    Data collection methods – almost 
    boundless possibilities!
    • Interactive methods
    • Even just with interviews, there are almost boundless possibilities:
     • Face-to-face or virtual (telephone, video-calling, email, instant messenger…).
     • Seated or ‘walking and talking’.
     • Quiet room or specific setting (e.g. wardrobe interviews).
     • Just talking or talking + stimulus materials (e.g. drawing task, photo-
      methodology, diary, vignette…).
     • Solo or joint interviews (e.g. couple interviews).
    • Focus groups 
     • Face-to-face or virtual (telephone or video conferencing, forums, multi-user 
      domains [MUDs]…).
     • Just talking or talking + stimulus materials or task (e.g. viewing media items, 
      card sorting task…).