PowerPoint slides from the Braun, Clarke & Hayfield 
   Qualitative Methods Online Teaching & Learning 
   Resources Collaboration (QMOTLRC)
   Topic overview
   oUnderstanding the different considerations that inform qualitative 
    research design
   oUnderstanding what constitutes robust and coherent qualitative 
    research design
   oThere are a series of optional ‘pauses for reflection’ throughout the 
    lectures – you can pause the audio-lecture and work through the 
    questions on the slide. The various ‘pauses for reflection’ will take 
    you through the process of designing a qualitative study (and help 
    you to reflect on the extent of your existing knowledge of the range 
    and diversity of qualitative methods and to identify areas where 
    you need to learn more).
   Lecture overview
   oPart 1: Design principles and research questions
   oPart 2: Methods of data collection, ‘sampling’ and 
   recruitment
   oPart 3: Data analysis and ethics
    Designing qualitative research
                 • Need an overall design, including:
                   • Goals of study.
                   • Theoretical framework (‘big’ theory 
                    - ontology and epistemology – and 
                    lower level theory).
                   • Research question(s) (aims and 
                    objectives).
                   • Ethical considerations.
                   • ‘Sampling’ and recruitment strategy.
                   • Method(s) to generate data.
                   • Method(s) to analyse data.
        Principles of successful 
        qualitative research design
        • Design coherence or ‘fit’ and ‘methodological integrity’ (Levitt et al., 
          2017: 9-10) – theses concepts capture when:
          •  “research designs and procedures (e.g., autoethnography, 
             discursive analysis) support the research goals (i.e., the research 
             problems/questions); respect the researcher’s approaches to 
             inquiry (i.e., research traditions sometimes described as world 
             views, paradigms, or philosophical/epistemological 
             assumptions); and are tailored for fundamental characteristics of 
             the subject matter and the investigators.”
          •  Choose between ready-made or ‘off-the-shelf’ methodologies 
             (Chamberlain, 2012) and theoretically flexible methods and build 
             your own methodology…