WHY WRITE A BIZ 
                                                   PLAN? 
      • Focus your thinking
      • Establish realistic strategy – operating 
       company on paper
      • Financing and other support – give them 
       good reason to invest
      • Reaction by others
 Kassicieh: Business Plan                                           2
                                                      PLAN
      •  Build it for its intended purpose
      •  Lots of work: story needs to make sense 
       from all angles
      •  Do not approach it as a necessary evil: 
       you are looking to convince someone to 
       give you something
      •  Changes to plan are part of life: 
       entrepreneur should be intimate with plan
 Kassicieh: Business Plan                                           3
                          SITES WITH SAMPLE 
                                                    PLANS
      •  Many sites/software packages are out 
       there
      •  Use them for help in design 
      •  The content should be totally yours so 
       that you are able to answer the probing 
       questions of your investors, bankers, 
       advisors, etc.
      •  Use packaged software but with care: 
       content knowledge is key and you need 
       to demonstrate capabilities
 Kassicieh: Business Plan                                           4
                                          DEFINITION
      •  Document that can convince the reader 
       that the business can produce enough 
       revenue to make a satisfactory profit and 
       therefore attractive as an investment 
       opportunity
      •  Benefits in writing plan:
         • Record of ideas and justification
         • Way to get feedback
 Kassicieh: Business Plan                                           5
                                             WHY DOES 
                  ENTREPRENEUR NEED BP?
      •  Information about competition, choices, 
       growth, markets, etc.
      •  Information leads to knowledge
      •  Knowledge promotes confidence
      •  Confidence leads to enthusiasm
      •  Enthusiasm promotes success
 Kassicieh: Business Plan                                           6