eCommerce Business Plan
                        6 Basic Sections
             Section 1                    Section 2
        Executive Summary                 Company Overview
             Section 3                    Section 4
           Market Analysis                Marketing Plan
             Section 5                    Section 4
           Operations Plan                Financial Plan
            eCommerce Business Plan
                      1. Executive Summary
         Write down just one slide summarizing each section of your business plan. 
                                          Details
             Business Model
           Products / Services
             Target Market
            Management Team
            Financial Strategy
            eCommerce Business Plan
                      2. Company Overview
                                          Details
             Brand Name
            Founder Name(s)
             Brand Traits
             Domain Name
             Company Type
            Value Proposition
            Mission Statement
               Vision
            eCommerce Business Plan
                        3. Market Analysis
          Industry Analysis             Details
           Internet Access
         eCommerce Revenue
         eCommerce Revenue 
             Growth
        eCommerce Penetration 
              Rate
         Total Number of Online 
             Shoppers
            eCommerce Business Plan
                        3. Market Analysis
          Segment Market      Details     Size (Ex: No. of FB Audience)
           Core Audience
            Segment 1
            Segment 2
            Segment 3
          Niche Selection               Details
        Product Niche Overview
         Micro Niche / Sub Niche
           Type of Niche