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Advances in Social Science, Education and Humanities Research (ASSEHR), volume 219
International Conference on Psychology and Communication 2018 (ICPC 2018)
Social Behavior Internet User Community in Suburban
Society
Diah Fatma Sjoraida dan Rully Khairul Anwar
diah.fatma@unpad.ac.id, rully.khairul@unpad.ac.id
Universitas Padjadjaran Bandung
Abstract
This study attempts to find out the social behavior of internet user community in the suburban
society in Cinunuk Village, Bandung Regency, West Java where intense internet usage is still limited in
internet cafes. This study uses qualitative methods both in data collection and analysis. That is because
this research is naturalistic which attempts to understand the actual conditions occur in transition society
turns into a globalized one. Observations, interviews, and documentation are techniques used to collect
data. The results indicate that positive behavior such as to seek knowledge and business opportunities
are still very little. Most internet users use it for entertainment purposes. There are also some negative
impacts on internet users such as continuous usage which tends to leave the real world and forget the
everyday tasks like school tasks.
Keywords: Globalization, Social Behavior, Internet, Suburban Society, Digital Communication
A. Introduction globalization (Anwar, Komariah, Rahman,
The development of information 2017).
technology has changed people’s behavior, one Theodore Levitt first used the term
of which is communicating behavior. Nowadays, globalization in 1985 which refers to politics,
one can talk to millions of others in different economics, especially free trade politics and
places at the same time. Most humans in this financial transactions. Historically, the roots of
part of the world have used this communication. globalization are the electronic revolution and
This prominent communication technology the disintegration of communist states. The
has been narrowing space. This is called electronic revolution doubles the acceleration
Copyright © 2019, the Authors. Published by Atlantis Press. 33
This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Advances in Social Science, Education and Humanities Research (ASSEHR), volume 219
of communication, transportation, production, Globalization is often identified with the
and information. The disintegration of changing global economy. But not only that,
communist countries that ended the Cold War globalization, unrecognizably, happens in line
has enabled Western capitalism to be the only with the times. The impact of globalization
force that holds the global hegemony (Turner, can be both positive and negative. In fact, over
2002). time, globalization can shape human character
While in general, globalization is a (Mustari & Rahman, 2014).
process of relationship where inter-individual, The positive impact of globalization era
inter-group and inter-state interact, depend, is the advancement of science and technology to
relate and meet each other across national facilitate an individual to communicate with his
borders. Globalization is rapid developments relatives. For example, anyone can use a mobile
in technology, communication, transportation, phone (HP) to communicate; every individual
and information that can bring distant parts of can express themselves through the internet,
the world into things that can be easily reached either in written text or other creations; it also
(Ahmed & Donnan, 1994). facilitates state administration, educational
The development of globalization facilities, religions dissemination, business
allows human behavior related to each other, development, economic transactions, and many
both between individuals and between nations others (Dzyaloshinsky, 2013).
which are connected with facilities and On the other hand, the negative impact
infrastructure that increasingly sophisticated. of globalization is the decline mentality of
The development of such a rapid trend is caused society. We can see the reality among people
by the advancement of science and technology through TV, internet and mobile phone (HP).
in transportation and communication. As a These media have made it easier for individuals
result, people become more open to each other to access and connect directly with the outside
(Sjoraida, 2015). world. Internet media does allow a person to
Any changes that occur in all sectors express but does not prevent the possibility of
would have an impact, whether it is positive or internet causing the individual mentality to
negative. Likewise, globalization throughout decline. On the one hand, internet media, TV,
the world has resulted in significant changes. can be a means of entertainment, such as film
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Advances in Social Science, Education and Humanities Research (ASSEHR), volume 219
shows, instructional media, and constructive have activities in cyber communities that can
information. But on the other hand, negative ultimately influence social behavior.
things like movies that should not be watched This location was chosen due to the diversity
by audiences (porn) can be spread by the media. of internet utilization and the establishment
Similarly, people lifestyle can be influenced to of several net communities (netter) totaling
be like those occur in films in which the film 20 communities. The communities are
averages or exhibits a consumptive lifestyle. Not representative enough to reveal the research
only that, there some people who feel prestige problem. According to internet cafe owners,
if they can imitate the global lifestyle. This most internet users access the internet for
is also happened in teenagers lifestyle which entertainment purposes. The following data
are getting harder to control such as free sex, were collected from November 1 to December
liquor, criminality, violence, and other forms of 12, 2017.
disorder (Grüsser, Thalemann, Griffiths, 2006).
In Dimagh Cafe, the number of internet
The above conditions have shown the changing users per day is 30-35 people, of which there
of social order that is indeed generated by the are 12 people joined the community. While in
communication media such as TV, internet, and Queen Cafe, there are 20-25 users of which eight
other shows such as advertisement and movies people among them joined the community.
which contains hedonistic value and violence. There are 20 communities in total. Researchers
The changes are already visible in urban areas, take one representative from every community
and this will likely happen in rural such as of internet users in the two cafes. Informants are
Cinunuk Village, Bandung Regency, West Java. the internet users in the two cafes who joined in
the community.
B. Research Method
Criteria Internet users in the cafe is
This research was conducted in internet based on the: a) background of internet users in
cafes located in Cinunuk Village, Bandung the cafe by type of education, work, and needs;
Regency. In this location, there are two internet b) the duration of action while using internet
cafes: Dimagh and Queen. Internet cafes enable in the cafe; c) intensity to internet cafe in a day;
people to use the internet more freely because it d) aged 7-33 years; e) either male or female; f )
uses a large provider. There are also people who 20 chosen respondents, representatives from 20
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Advances in Social Science, Education and Humanities Research (ASSEHR), volume 219
communities in Cinunuk. Guba, 1985). This documentation can support
Data collection is done through data that researchers need.
observation, interview, and documentation The data analysis takes an interactive
study. Observation is the activity of careful model and runs continuously to completion, so
attention, noting the emerging phenomenon, the data is crystal clear (Miles and Huberman,
and connecting between aspects in the 1994). This data analysis aims to identify the
phenomenon. The observation aims to obtain internet user community and social behavior.
data about the impact of internet utilization in The identification then proceeded to analyze the
an internet cafe in Cinunuk. Using participant elaboration between background and research
observation approach, the researchers objectives.
involved in the netter community, conducted
observation and sensing the implications on C. Result and Discussion
social behavior, noting what forms of social Most of the internet users in this cafe
behavior and reciprocity of internet utilization Cinunuk was initially to eliminate boredom
in the Cinunuk cafe. Interviews were conducted and limited to entertainment only. The use of
for primary data collection. This interview is www., games, facebook, and some features have
done by communicating directly with internet become massive and familiar. More valuable
users in Cinunuk cafe. This is done to find activities were rarely done because there are
out the social behavior of the internet user no demands that require the collection of
community. People who asked for an interview homework in schools by sending e-mails.
were the managers of an internet cafe and some It makes them lazy to find information or
netter in the cafe located in Cinunuk Village. exchange data on the internet.
Documentation is a record of past events. Users come with critical needs only
Secondary data collection method used in this when the teachers at school tell them to make
research is documentation study, which is to papers or other assignments. Otherwise, they do
analyze internet utilization in Cinunuk cafe. not come for searching additional information,
Documentation studies are used to support but more to use features that make them happy.
data interpretation through interviews, photos, They use the internet because they find it fun
visitor data, book reviews, and so on (Lincoln & to make interaction with their friends using
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