167x Filetype PDF File size 0.71 MB Source: venturebeat.com
Case Study: Burger King Campaign Objective: Increase awareness of Burger King and Burger King’s Flame perfume. Research Objectives: Measure effectiveness of Burger King’s Flash ad running on Greystripe’s iPhone network. Greystripe Run of Network: U.S. Flight dates: 2/13 – 3/6/09 Campaign Highlights: • 13.9% of users interacted with Burger King’s GS.Tailgate ad. • Users spent an average of 16 seconds interacting with the ad. • 167% lift in top of mind awareness of Burger King. • 88% lift in intent to purchase Burger King’s Flame body spray. comScore Survey Results Campaign increased awareness of Burger King and Burger King’s FLAME body spray. 167% lift in top-of-mind awareness of Burger King. 55% lift in awareness of FLAME body spray. Question: When thinking of fast food restaurants, which brand comes to mind first? Question: Have you seen or heard of Burger King’s FLAME body spray? Lift = 167% Lift = 55% comScore Survey Results Campaign increased both intent to buy and likelihood to recommend Burger King FLAME body spray. 50% lift in purchase intent for FLAME body spray. 40% lift in liklihood to recommend FLAME body spray. Question: How likely are you to purchase Burger King FLAME body spray? Question: How likely are you to recommend Burger King FLAME body spray? Lift = 50% Lift = 40% Burger King’s iPhone Flash ad was well received. 95% lift in positive perception of Burger King because of iPhone ad. 85% of users enjoyed the game. Question: Is your opinion of Burger King better because of advertising on the iPhone? Question: Did you enjoy the Burger King game on the iPhone? Lift = 95% Greystripe, Inc. • info@greystripe.com • 415.651.2650 • 150 Executive Park Blvd. • Suite 3000 • San Francisco, CA 94134 • United States • www.greystripe.com • www.twitter.com/Greystripe © 2009 Greystripe, Inc. All Rights Reserved. Greystripe and GameJump are trademarks of Greystripe, Inc. All other trademarks and registered marks are property of their respective owners. GS-051409
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