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                               Eastern Michigan University
                               DigitalCommons@EMU
                               Senior Honors Theses                                                                                                                                 Honors College
                               2014
                               R&D Performance Business Plan
                               Daniel R. Wiacek
                               Follow this and additional works at: http://commons.emich.edu/honors
                                     Part of the Business Administration, Management, and Operations Commons
                               Recommended Citation
                               Wiacek, Daniel R., "R&D Performance Business Plan" (2014).Senior Honors Theses. 400.
                               http://commons.emich.edu/honors/400
                               This Open Access Senior Honors Thesis is brought to you for free and open access by the Honors College at DigitalCommons@EMU. It has been
                               accepted for inclusion in Senior Honors Theses by an authorized administrator of DigitalCommons@EMU. For more information, please contactlib-
                               ir@emich.edu.
            R&D Performance Business Plan
            Degree Type
            Open Access Senior Honors Thesis
            Department
            Management
            First Advisor
            Elizabeth Sikkenga
            Keywords
            automotive, vehicle, sales, service, repair
            Subject Categories
            Business Administration, Management, and Operations
                   This open access senior honors thesis is available at DigitalCommons@EMU:http://commons.emich.edu/honors/400
                   R&D PERFORMANCE BUSINESS PLAN 
          
                                                 
          
          
          
          
          
                      TABLE OF CONTENTS                                                                    
                                                                                                     
                                                                                                      Page 
                      1.  Executive Summary                                                         5       
                      2.  Mission                                                                   6 
                         2.1. Values 
                         2.2. Advantage 
                      3.  Company History                                                           7 
                      4.  Business and Industry Profile                                             8 
                      5.  S.W.O.T. Analysis                                                         8 
                         5.1. Strengths 
                         5.2. Weaknesses 
                         5.3. Opportunities 
                         5.4. Threats 
                         5.5. Competitive Strategy  
                      6.  Company Products and Services                                             10 
                      7.  Marketing Strategy                                                        11 
                         7.1. Demographics 
                         7.2. Customer Characteristics 
                                                                                                          2