INTRODUCTION:
  Human behaviour  in  an  enterprise  is  generally  
   concerned  with  the  thoughts, feelings, emotions 
     and  actions  of  the  people  working  in  it. It  is  
   rightly        said    that    the    success    of    any   
   enterprise    primarily    depends    upon    the   
   efficiency    and    the      effectiveness    of    the   
   entrepreneur    and    the    effectiveness    of     
   entrepreneurs  depends   primarily   upon  its   
   human   skills   and   how  well  he  understands  
   the  needs  and  desires  of  the  people  working   
   in  the  enterprise.
   Meaning of entrepreneurial   
                         behaviour     
     Entrepreneurial behaviour is directly 
      concerned with the understanding, 
      prediction and  control of human behaviour 
      in enterprises.
    Definition 
   “Entrepreneurial  behaviour  is  a  subset  of 
    entrepreneurial  activities  concerned  with 
    understanding, predicting and  influencing 
    individual  behaviour  in  entrepreneurial 
    settings.”                                     -Callahan             
                  
   Characteristics of Entrepreneurial behaviour:
      1.  Behavioural  approach to management : Entrepreneurial behaviour  
          represents the behavioural approach of management. It emerged as a 
          distinct  field of study because of the importance of human behaviour 
          in enterprise.
       
      2.   Cause and effect relationship: Human behaviour  is generally taken in 
          terms of cause and effect relationship. It provides generalisation that 
          entrepreneurs can use to anticipate the effect of certain activities on 
          human behaviour.
        
      3.   A branch of social sciences: Entrepreneurial behaviour  is greatly 
          influenced by other social sciences viz., psychology, sociology and 
          anthropology.
       
      4.   Three  levels  of  analysis: Entrepreneurial behaviour is the study of 
          three levels of analysis  i.e. individual behaviour, inter-individual 
          behaviour and the behaviour of organisations.
      5.   A science as well as an art: The systematic knowledge about human 
          behaviour is a science and the application of behavioural knowledge 
          and skills is an art.