Course Objectives
  •    Explain What is Competitor Analysis
  •    List the Dimensions in Competitor 
  •    Analysis
       List the Objectives of Competitor 
  •    Explain Competitor Analysis in 
       Analysis
  •    Strategic Planning
       List the Benefits of Competitor 
  •    Analysis
       Explain the Steps of Competitor 
  •    Analysis
       Explain How to Identify Current & 
  •    Potential Competitor
       List the Sources of Potential 
  •    Competitors
       Explain What is Competitor Profiling
  •    Explain What is CSF Analysis
  •    Explain SWOT Analysis for Competitor 
  •    Analysis
       Explain How to Conduct 
  •    Environmental Scanning
       Explain Porter’s Five Forces Model of 
  •    Competition
       Explain What is Competitive 
  •    Advantage
       Explain the Blind Spots in Competitor 
       Analysis
   Introduction
              Schindler Inc. is a leading manufacturer of 
              electrical safety equipments such as 
              Miniature Circuit Breakers (MCBs), Molded 
              Case Circuit Breaker (MCCBs) etc. for the past 
              six decades. It has carved a niche for itself in 
              this area and captures the largest market 
              share in its industry and segment. 
   Introduction
              However, now Schindler wants to venture 
              into the mobile and Smartphone market.
              It has decided to launch a range of mobiles 
              and Smartphone that will cater to the various 
              segments of the society.
   Introduction
              What do you think Schindler should do to 
              become successful in its venture?
              Yes, a careful and thorough competitor 
              analysis will help Schindler recognize its 
              position in the market, its competitors, and 
              challenges etc. to help it become successful 
              in its new venture.
   Introduction
              Hence, analyzing its competitors will help 
              Schindler to discover its weaknesses, to 
              identify opportunities for and threats to the 
              organization from the industrial 
              environment.