Founding and Initial Products
     •  Apple’s Beginning
         •  Established April 1, 1976 by Steve Jobs and Steve Wozniak
     •  Initial Products
         •  The Apple I was first offered in July 1976 for $666.66
         •  The Apple II was introduced in 1977 for $1,200
  Team #4/Spring 2009                                                    2
     Development and Growth
     •  Apple is considered a trendsetter in innovation and creativity in 
        personal computers
     •  Shifts in lines of business
         •  The iPod was introduced on October 23, 2001
         •  The iPhone first became available on June 29, 2007
  Team #4/Spring 2009                                                    3
    Innovation Affecting Stock Price
  Team #4/Spring 2009                                   4
     SWOT Analysis
     •  STRENGTHS
         •    Apple has a great source of brand loyalty 
             •   The favorable brand perception has increased sales of 
                 Macintosh computers
         •    Innovation is one of Apple’s key strengths
             •   It is the first large personal computer company to develop 
                 a graphical based computer
         •   Apple products are simple to use and appeal to a wide market
  Team #4/Spring 2009                                                      5
     SWOT Analysis
     •  STRENGTHS (Continued…)
         •    Apple Company has complete control over its products
             •   Manufactures the products and the operating systems in 
                 which they process
         •    The invention of the iPod has given Apple a wider selection of 
              market segments
             •   iTunes and the Apple On-line store has helped increase 
                 the company profits
  Team #4/Spring 2009                                                      6