Review-Vocabulary 
   • Company: Is any entity, anything from small businesses to partnerships and 
    corporations, that makes a service or good that the maker can sell for money.
   • Share: A single unit of ownership in a company.
   • Private: Usually only have a few owners.  Negotiate business transactions 
    within the company. Private investors.
   • Public: A company that has sold a portion of itself to the public through Initial 
    Public offering. Shareholders now have a claim to the companies profit.
   • IPO: Initial Public Offering.  Where shares of a stock in a company are sold to 
    the public.   
            Good or Bad?
   • What makes a company good or bad? Questions good 
    companies ask…
   1. Where are the customers? 
         - A good company puts its products where the customers can find 
     them
   2. What do the customers want?
       - Sell what people want…demand
   3. Customer Satisfaction?
       - Sell a quality product.  This attracts people, and       
    spreads it. Word of mouth. This makes a profit.
         Case Study
  • Read the case study on Apple.
  • Answer in paragraph form: Why is Apple 
   considered a good company? Use the three 
   aspects we talked about in the last slid to 
   compare.  Email me your answer…
   rehorbf@my.hiram.edu
        Mini Markets
  • Mini Markets: Groups of companies based on 
   similar interests. 
  • Look on WeSeed for mini markets. Follow 
   handout and answer back of worksheet.