In Class Assignment #8
    List 5 examples that a PR professional can 
    use public relations writing.
       Public Relations Writing
     Even with the growth of the internet, public 
      relations writing is still a critical part of this 
      role.
     PR professionals are professional 
      communicators, and often that means 
      communicating through writing.
     PR professionals should write and speak better 
      than any of their colleagues.
     The ability to write easily, quickly, and clearly 
      is what classifies the role of PR professionals 
      from others in an organization.
       Executives and Writing
     Upper management often have finance, 
     legal, engineering, or sales experience, but 
     when they reach the top, it is important that 
     they are able to write articles, speeches, 
     memos, and testimony.
     They often need advisers, those being the 
     PR professional.
       Writing For the Eye and 
                        Ear
     There are many PR professionals who are 
      poor writers. 
     Writing for the eye must be able to 
      withstand the most rigorous scrutiny.
     Writing for the ear gives the audience the 
      chance to only listen to the message and 
      comprehend it. 
     PR professionals must understand the 
      difference between writing for the ear and 
      writing for the eye.
      Fundamentals of Writing
     Writing takes patience and hard work.
     The writing must precede the expression:
      ◦Must relate to the reader
      ◦Must engage the readers attention
      ◦Must concern the reader
      ◦Must be in the reader’s interest
     It is key to come up with clever ideas, it isn’t 
      always about inventing the wheel, but rather 
      reinventing the wheel.