PRESENTATION OUTLINE
  • Origin of the word  Marketing ?
  • What is marketing?
  • Evolution of marketing concept    
  • Concept of social marketing
  • Definition of social marketing
  • Objectives of social marketing
  • Process of social marketing
  • Conclusion
     Origin of the word  Marketing 
     The word marketing is derived from the Latin word ‘Marcatus’ it means 
   goods or trade or a place where business is conducted.
     What is marketing?
     “Marketing means those efforts which effect transfers in ownership of 
   goods and services which provide for their physical distributions” 
     “Marketing is the process by which companies create value for customers 
   and build strong customer relationships in order to capture value from customer 
   in return” 
     In  equation form  marketing means :
     BEFORE SALES    +        SALES   +      AFTER  SALES  
     BEFORE SALES    +        SALES   +      AFTER  SALES  
     SERVICE       =    MARKETING
     SERVICE       =    MARKETING
                                                           Evolution of marketing 
                                                           Evolution of marketing 
                                                                                                     concept    
                                                                                                     concept    
                                                                                                
                                    TRADITIONAL MARKETING
                                    TRADITIONAL MARKETING                                                                                                         MODERN MARKETING
                                                                                                                                                                 MODERN MARKETING
                                  MARKETING CONCEPT
                                            MARKETING CONCEPT                                                                                                
                                                                                                                                                             MARKETING CONCEPT
                                                                                                                                                                     MARKETING CONCEPT
                                  PRODUCTION CONCEPT
                                            PRODUCTION CONCEPT                                                                                               
                                                                                                                                                             HOLISTIC CONCEPT
                                                                                                                                                                     HOLISTIC CONCEPT
                                  PRODUCT CONCEPT
                                            PRODUCT CONCEPT                                                                                                  
                                                                                                                                                             ONLINE MARKETING
                                                                                                                                                                     ONLINE MARKETING
                                  SALES CONCEPT
                                            SALES CONCEPT                                                                                                    
                                                                                                                                                             SOCIAL MARKETING
                                                                                                                                                                      SOCIAL MARKETING
                                                                                                                                                             
                                                                                                                                                             GREEN MARKETING
                                                                                                                                                                      GREEN MARKETING
                                                                                  .
                                                                            
                                                                            
                                                                                                                                                                                                    
                                                                                                                                                                                                    
          Concept
         Social  Marketing  =  Consumers  Satisfaction  +  Social 
         Social  Marketing  =  Consumers  Satisfaction  +  Social 
         Welfare+ Companies Profit
         Welfare+ Companies Profit
         Thus social marketing is a marketing concept 
        that  holds  that      a  company  should  make 
        marketing decisions by considering consumers 
        wants,   the   companies  requirement,  and 
        societies long-term interests.
           Concept of Social Marketing
                 Society Human 
                   Welfare
              Social Marketing Concept
        Consumers            Company Profits
        Satisfaction