CABI TOURISM TEXTS
                   CABI TOURISM TEXTS
                       CHAPTER 10
       TECHNOLOGY MANAGEMENT IN TOURISM
            LUIZ MOUTINHO, ALFONSO VARGAS-SÁNCHEZ AND 
                     MARÍA MORAL-MORAL
                   CABI TOURISM TEXTS
                   CABI TOURISM TEXTS
         LEARNING OBJECTIVES
         • Explaining the main technological innovations 
           nowadays and their influence on tourism.
         • Being aware of some experiences of 
           technological innovation and its implementation 
           in the tourism industry.
         • Emphasizing the opportunities and benefits of 
           incorporating new technological advances in 
           tourism.
                   CABI TOURISM TEXTS
                   CABI TOURISM TEXTS
    1    INTRODUCTION: TECHNOLOGICAL EVOLUTION 
         AND STRATEGIC MANAGEMENT
         • New technologies are transforming (or 
           reinventing) the travel experience, with deep 
           strategic implications for tourism companies and 
           the whole industry (new business models, etc.).
         • Technology and innovation are intimately bound, 
           and innovation is undoubtedly at the heart of the 
           discourse on strategy and competitiveness.
         • Tourism companies must rethink what they do as 
           a result of tech changes. Every aspect of tourist 
           interaction must be scrutinized and, in particular, 
           new technological solutions are being very useful 
           for this analysis and the corresponding 
           improvement. 
                   CABI TOURISM TEXTS
                   CABI TOURISM TEXTS
    1    INTRODUCTION: TECHNOLOGICAL EVOLUTION 
         AND STRATEGIC MANAGEMENT
         The future of tourism is being significantly impacted 
         by a bunch of new technologies in permanent 
         evolution: Augmented Reality; Touchwalls; eMotion 
         Walls; Sensor Tiles; Natural Language Processing; 
         Real-time translation; Green technologies; Usage of 
         3D; Human-Computer interaction; Remote Control 
         Tourist; Biometrics; Voice prints; Voice recognition; 
         Facial coding; Communicating objects; Interactive 
         electronic papers; Radio Frequency Identification; 
         Virtual Reality + Augmented Reality = Mixed 
         Reality; Near Field Communication; Fingertip; Eye 
         scan; DNA scan; QR codes; etc.
                   CABI TOURISM TEXTS
                   CABI TOURISM TEXTS
    2    TECHNOLOGIES AND INNOVATIONS: INFLUENCING 
         TOURISM
         • Having experienced the evolution from the World 
           Wide Web in the 1990s to the mobile Internet in 
           the beginning of the 21st century, we are heading 
           towards the Internet of Things, which is likely the 
           tech phenomenon with a deeper influence in the 
           years to come.
         • However, the Internet of Things is already 
           moving into a new level: the Internet of Emotions. 
           Internet has started being emotional.
         • Tourists could be segmented based on their 
           emotions, helping to design and offer 
           personalized experiences (and advertisements) 
           according to people’s moods.