THE STRATEGIC MANAGEMENT PROCESS
   The 
   Portman’s 
   Hotel
                                  3 steps:
                                  -
                                   Strategically
                                  -
                                   To achieve this
                                  -
                                   To produce 
                                  these employee 
                                  skills and 
                                  behavior
    THE STRATEGIC MANAGEMENT 
         PROCESS
      How managers formulate 
      and implement plans and 
      how they analyze and 
      evaluate their results
     Goal setting and the Planning Process
           Involves: 
           Setting    objective   ,Making    basic   planning 
           forecasts, Reviewing alternative courses action , 
           Evaluating with options are best, Choosing and 
           implementing your plan
  Sample hierarchy of goals diagram for a 
  company
                                                  Presiden
                                              “Double sales 
                                             revenue to $16 
                                             million in fiscal 
                                                 year 2011
                Vice president of               Vice president of                Vice president of 
                      Sales:                       Production:                   Human Resource:
                “Double sales in                 “ Add one new                      “ Add train 6 
                 east, west and                 production line at                  salespeople”
                 south regions”                       plant”
                                                     Sales           Recruiting                     Training 
    Sales manager,             Sales               manager            Manager                       Manager 
     south region         Manager East           West region          “Identify                     “Train 6 
     “ hire 4 new            Region “              “Move 6           and attract                      new 
     salespeople,           Triple sales            nevada             20 good                    salespeople 
        add 18                   to              salespeople            sales                      and retrain 
      customers”           government            to california       candidates                    all others 
                            agencies”              market”                 ”                        within 4 
                                                                                                    months”
            Strategic Planning
             Strategic                     Strategic                      Strategic 
             Planning                                                  Management
                                                             Step 5:
                                                Step 4:      Formul
        Step 1:       Step 2:      Step 3:      Transla        ate       Step 6:      Step 7:
        Define       Perform       Formula       te the      strateg      Imple       Evaluat
          the         ekstern        te a       missio       ies to       ment           e 
        current       al and         new         n into      achiev        the        Perform
       business      Internal      directio     strateg       e the      strateg       ance
                      Audits          n         ic goal      strateg       ies
                                                               ic 
                                                             goals
                                  Strategic Planning