354x Filetype PPT File size 0.05 MB Source: www.andrew.cmu.edu
General Topic:
Business Applications and Models
Topics Covered
• [Discussion of Miniproject as Needed]
• Ingredients for a successful eBusiness startup
• Sample eCommerce business ideas
• Ingredients for extensions of established business
• Ingredients for an eBusiness Plan
Some Ingredients for
a Successful eBusiness Startup (1)
Match Technology and Market
• Great technology without a large market
potential fails
• Great market opportunity without requisite
reliable technology also fails
• The absence of both fails gloriously
(Pets.com, Webvan.com, …)
Some Ingredients for a
Successful eBusiness Startup (2)
B2C and C2C eBusiness Examples
• Searching and browsing the web
search engines, Yahoo-like-taxonomies, locators, ...
• On-line trading
eBrokerages, eAuctions, eMiniMalls, ...
• People-to-people
chatrooms, email, instant-messaging, peer-to-peer...
IR-Related eCommerce
Business Ideas: eCLIP
eCLIP: Adaptable Electronic Clipping Service
• Goal: Personalized eNewspaper
(weekly, daily, hourly)
• User sets interest profile
YES: "finance>eCommerce>technology"
"science>astronomy"
NO: "sports" "politics>scandals"
KEY-TERMS: "ecommerce" "search engine"
"IPO" "Hubble"
IR-Related eCommerce
Business Ideas: eCLIP (2)
• Multiple news-feeds are categorized on entry
...and filtered by user profiles
• Maximally-relevant & novel news is included
Next most relevant or less novel is summarized
Rest is ignored.
• User feedback automatically adjusts profile
(e.g. thumbs-down on more Amazon.com news
thumbs-up on news about new search engines)
• Revenue models: subscription, advertisement, ...
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