186x Filetype PPT File size 0.05 MB Source: www.andrew.cmu.edu
General Topic: Business Applications and Models Topics Covered • [Discussion of Miniproject as Needed] • Ingredients for a successful eBusiness startup • Sample eCommerce business ideas • Ingredients for extensions of established business • Ingredients for an eBusiness Plan Some Ingredients for a Successful eBusiness Startup (1) Match Technology and Market • Great technology without a large market potential fails • Great market opportunity without requisite reliable technology also fails • The absence of both fails gloriously (Pets.com, Webvan.com, …) Some Ingredients for a Successful eBusiness Startup (2) B2C and C2C eBusiness Examples • Searching and browsing the web search engines, Yahoo-like-taxonomies, locators, ... • On-line trading eBrokerages, eAuctions, eMiniMalls, ... • People-to-people chatrooms, email, instant-messaging, peer-to-peer... IR-Related eCommerce Business Ideas: eCLIP eCLIP: Adaptable Electronic Clipping Service • Goal: Personalized eNewspaper (weekly, daily, hourly) • User sets interest profile YES: "finance>eCommerce>technology" "science>astronomy" NO: "sports" "politics>scandals" KEY-TERMS: "ecommerce" "search engine" "IPO" "Hubble" IR-Related eCommerce Business Ideas: eCLIP (2) • Multiple news-feeds are categorized on entry ...and filtered by user profiles • Maximally-relevant & novel news is included Next most relevant or less novel is summarized Rest is ignored. • User feedback automatically adjusts profile (e.g. thumbs-down on more Amazon.com news thumbs-up on news about new search engines) • Revenue models: subscription, advertisement, ...
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