Introduction
      ● This document presents the one-year 2021-2022 RTO 9 Business Plan
      ● It is supplemented by a detailed budget breakdown
      ● The Business Plan follows the approved RTO 9 2021-2023 Tourism 
       Recovery Strategic Plan
     The Imperative for Multi-
     year Business Planning
      ● Given the evolving nature of COVID and the sustained negative impact on 
       the South Eastern Ontario travel and tourism industry there is a business 
       imperative to develop and manage a multi-year business plan. This will 
       directly support forward planning, strategic industry engagement, as well 
       as allow RTO 9’s management team and board of directors to more fully 
       implement the proposed strategic plan and associated tactical initiatives.
     Overall Budget
      ● The total RTO 9 operational budget for 2021-2022 is $1,390,297.
      ● In addition to the $219,000 Partnership Fund, there is a total of $250,000 
       allocated in the AOR budget for the proposed Drive for Excellence 
       program which will allow 10 RTO 9 destinations to select their level of 
       engagement and activities (i.e. $25,000 per each destination, combining 
       the DMO/DMP)
     Pillars
      ● While RTO 9’s approved two year strategic plan incorporates a total of 
       three main pillars, for ease of review and continuity with past documents, 
       the proposed one year business plan (2021-2022) reverts to the original 
       five pillars.
     Existing MHSTCI                       Strategic Pillars 
          Pillars                              2021-2023
           1. Product 
          Development                             1. BOOST 
                                                 LEADERSHIP 
                                                  SUPPORT
          2. Investment 
           Attraction
          3. Workforce                           2. STIMULATE
          Development                             DEMAND
          4. Marketing
                                               3. PROTECT SUPPLY
          5. Partnerships