How the brand strategy can increase 
        attractiveness of PT?
        In this workshop we suggest that each of the participating PTA’s presents 
        some aspects of their marketing strategy focusing on these themes:
        •    How does the brand of PT add value for customers? 
        •    How do we raise the profile of PT to increase market shares? 
        •    How should we do employer branding – making PT an attractive employer 
             & improving public perception through our employees in social media?
        •    Image of PT company in tendering processes/competition?
        •    Sustainability/health image as sales argument for PT?
        How the brand strategy can increase 
        attractiveness of PT?
        •    17th of November 2016, 10:00 – 15:00 
        •    Target group: People working with public transport marketing, 
             communication and customer experience
        •    Host: HSL
        •    Contact person: Jarno Ekström, jarno.ekstrom@hsl.fi, phone:+ 358  
             40 140 8146
         Program
         10:00 – 10:15    Welcome to Helsinki short introduction                   HSL/Mari Flink
                          (Coffee will be served)
         10:15 – 11:00    External presentation  
         11:00 – 11:30    External presentation
         11:30 – 12:00    City presentation 30 min                                  
         12:00 – 12:45    Lunch                                                    
         12:45 – 13:15    City presentation 30 min                                  
         13:15 – 13:45    City presentation 30 min                                  
         13:45 – 14:00    Coffee break                                              
         14:15 – 14:45    City presentation 30 min                                  
         14:45 – 15:15    Summary and closing comments