5 DOMAINS OF STRATEGY THAT DIGITAL IS CHANGING
         1.   How we connect and create value with our costumers. 
         2.   How we need to think about competition.
         3.   How we think about data
         4.   How we innovate
         5.   How we understand and create value for customer. 
         DIGITAL FORCES ARE RESHAPING 5 KEY DOMAINS OF STRATEGY
         1.   Costumers
         2.   Competition
         3.   Data
         4.   Innovation
         5.   Value
         Disingkat CC-DIV (baca: see-see-div)
      COSTUMERS
    OLD                   NOW
    Mass market           Dynamic network
    Communications are    Communications are 
    broadcast to customers two-way
    Firm is the key       Costumers are the key 
    influencer            influencer
    Marketing to persuade  Marketing to inspire 
    purchase              purchase, loyalty, 
                          advocacy
      COMPETITION
    OLD                       NOW
    Competition within        Competition across fluid 
    defined industries        industries
    Clear distinctions        Blurred distinctions 
    between partners and      between partners and 
    rivals                    rivals
      DATA
     OLD                      NOW
     Data is expensive to     Data is continuously 
     generate in firm         generated everywhere
     Data is tool for         Data is key asset for 
     optimizing process       value creations