Tourism Sector Overview
          2016 Indicators 
                Direct Contribution to          1,369.7 M JoD              4.9% of total GDP
                         GDP
                  Generated Visitor              3,374 M JoD             37.1% of total exports
                       Exports
                 Direct Employment              51,270 M JoD            5.1% total employment 
                Indirect Employment              287,500 Jobs          18.1% total employment 
      *GIZ Sector Insights – Oct 2018 
                                            Context
                                        Potential for growth –
                                           if Jordan can…
                              attract more tourists & encourage spending
           Needs of Local Tour Operators
        ● Improved marketing, access to                     Needs of European Outbound 
            finance and linkages to European                       Tour Operators
            Counterparts                             ● Knowledge of local businesses and offerings 
        ● Increased accessibility to European        ● Access to diverse products and services
            Outbound Tour Operators (B2B)            ● Seeking more “experiences” to cater for their 
        ● Support in diversifying product               customers
            offerings                                ● Growing % (especially European) tourism 
        ● Adaptability to European Tourism              want eco friendly, sustainable, and 
            taste and trends                            supporting locals
            (sustainable/eco/tourism and 
            adventure tourism) 
                      Opportunities for Growth
         This conference intends to use a market-based, destination-focused approach 
      to support the growth of sustainable tourism in Jordan, thus supporting local communities. 
   By focusing on Jordanian Tour Operators promoting Jordan as a sustainable tourism destination 
   (utilizing the Jordan Trail and new Ryan Air affordable routes) there is an opportunity to 
   increase offerings for tourists, thus providing the local communities with greater business 
   opportunities.
    ● Engage local communities in servicing tourists 
    ● Increase product and service offerings 
    ● Increase quality standards
    ● Open opportunities to access bigger markets
                                    Conference Objectives
                                 Increase number of European tourists
                                           coming to Jordan
                                   Arrange successful B2B meeting
        Increase the number of Jordanian Tour             Increase the operational capacity 
       Operators operating to service European        of Tour Operators in targeted communities 
                       Tourists
                                         Connecting start-ups and        Marketing Jordan as an 
       Engage and benefit local          entrepreneurs to the            adventure/ experience/ 
        communities servicing 
          European Tourists              attending audience              sustainable tourism 
                                         (exposure)                      destination 
                                                                 Promoting Jordan 
                                               ●     Promoting Jordan as a sustainable tourism destination 
                                               ●     High-level presentation on Jordan Trail 
                        Entrepreneurship                                         Jordanian Tour                                  Association and 
                     •   Inviting between 15 to                                 Operators Expo                                      Businesses
                         20 entrepreneurs                                 •     Inviting between 15 to                      •  Inviting Tourism 
                         specialized in tourism                                 20 of the most                                 associations (Jordan 
                         products                                               prominent Jordanian                            Trail, JITOA, etc.) 
                     •   Provide them with                                      tour operators 
                         booths                                                                                             •  Inviting Ryan Air to 
                     •   Connecting Jordanian                             •     Each operator will                             promote Jordan new 
                         entrepreneurs with                                     have an Expo Booth to                          affordable travel routes 
                         Jordanian tour                                         meet with European 
                         operators                                              Tour operators