Product    Place    Price   Promoti
                               on
          Marketing Mix
         Objective
    •   Explain what is Marketing Mix
    •   Explain the 4 Ps and 4 Cs of Marketing Mix
    •   Explain what is Viral Marketing
    •   Explain Extended Marketing Mix
    •   Explain 7Ps & 7Cs of Marketing Mix
    •   Describe the Characteristics of Marketing Mix
    •   Explain Marketing Planning Process
    •   Explain AIDA
    •   Explain SWOT Analysis
    •   Compare Old-School vs. Predictive Marketing Mix Analysis
          Introduction
                                                                                               ??
                                                                                                  ?
     Helium Pvt. Ltd. is        Till now, it has           However, now it          Look at the various 
     a major player in          majorly focussed           intends to venture       questions that 
     the field of               on cosmetics               into the baby            come into the 
     cosmetics.                 related to skincare        healthcare               minds of the 
                                of men and                 products.                marketing people 
                                women.                                              at Helium.
        Introduction
     What should be        Which areas should     What kind of          How should the 
     the products /        be first ventured      pricing strategy      new products be 
     services to be        into?                  should be             marketed / 
     offered?                                     followed?             promoted to make 
                                                                        an impact?
        Introduction
      All of the above questions as well as several other questions pertaining to the 
      All of the above questions as well as several other questions pertaining to the 
      marketing of a product or service can be answered through an understanding 
      marketing of a product or service can be answered through an understanding 
                            of the concept of ‘marketing mix’.
                            of the concept of ‘marketing mix’.
              Let us learn about ‘marketing mix’ and its role in marketing.
              Let us learn about ‘marketing mix’ and its role in marketing.
     What should be        Which areas should     What kind of         How should the 
     the products /        be first ventured      pricing strategy     new products be 
     services to be        into?                  should be            marketed / 
     offered?                                     followed?            promoted to make 
                                                                       an impact?