UNDERSTANDING THE 
     COMPETITIVE CONTEXT
             ENVIRONMENTAL CONTEXT
              •  Each industry sector has unique set of impacts, 
                 public issues, etc.
              •  Each position (tier) in supply chain has own set of 
                 constraints  & opportunities
              •  Each facility must address concerns & priorities of 
                 host community and site specific environmental 
                 factors
             BUSINESS CONTEXT
              •  Value Proposition
                  – Attributes customer uses to evaluate product offering
              •  Strategy
                  – What company will do better/ differently to achieve 
                     competitive advantage
              •  Business Model
                  – How company is organized to capture financial value 
                     from its activities, products and services
                 PRODUCT SYSTEM LIFE CYCLE
               Visible industries                Visible companies
                 Best available                 Green procurement              Visible 
                  technology,                     Design standards            products           Visible 
               Industry code of                    Sustainability            Eco- labels,         waste 
                    conduct                           reporting                 green            streams
                                                                             marketing         Take-back 
                                                                                                & recycle
                      •
                       What is ‘visible’ in your value chain?
                COTTON TEXTILES
                Environmental and Social Issues
                                                 Water Use
                   Pesticides          Worker 
                                        health                   Child labor             Bulky 
                            Soil                    Dyes &                               waste
                        degradation                bleaches
                            1.   Where are you in value chain?
                            2.   Which practices are you ready to adopt?
                     Bed &                                                             Patagonia 
                    Furrow                       Green                                 Common 
                                               Chemistry       Fair labor 
                               Integrated                       practices              Threads
                              pest mgmt.