Agenda
           Overview of Samsung Businesses
           Identify Flagship Business
           Identify Product Line, Width, and Depth 
            within Flagship Business
           Summary and Conclusion
                                               Samsung
             Founded over 70 years ago
             Currently Seventy-Eight (78) Businesses within Samsung
             Comprised of diverse businesses in areas of:
                                             Advanced Technology
                                                   Semiconductors
                                 Skyscraper and Plant Construction 
                                                    Petrochemical
                                                           Fashion
                                                          Medicine
                                                          Finance,
                                                            Hotels
                                       And many other businesses
                                   Samsung
           Flagship company is Samsung Electronics
           Leads global market in high tech 
            electronics manufacturing and digital 
            media
               Samsung Electronics- 
                       Product Lines
                        Mobile Phones
       Divided into product lines based on common or 
        closely related characteristics
                           Touch Screens
                           Sliders/Folders
                QWERTY Keyboards and Bar Phones
       Product Lines Help Firms Manage Products as Product 
        Strategy can be Designed Around Product Lines
       Most Helpful to Identify Product Lines when there is a 
        large product mix- place strategy focus on line as 
        opposed to individual products
         Samsung Mobile Phone
               Product Width
      Width refers to the number product 
                       lines
              Samsung Mobile 
                    Phones
   QWERTY Keyboard       Touchscreen     Flip/Slide
            Product   Width  Samsung Mobile Phones