TKZN MANDATE AND FOUNDING LEGISLATION
   • The KwaZulu-Natal Tourism Authority (Tourism KwaZulu-Natal) was established in 
    terms of the   KwaZulu-Natal Tourism Act, 1996, as amended in 2002
   • Powers, duties and functions in terms of the Act:
     marketing  and  promoting  the  province  to  international  and  domestic 
      tourism  markets  in  competition  and  cooperation  with  other  provinces  in  the 
      republic, and in cooperation with municipalities;
     Within the framework of national and provincial tourism policies to coordinate 
      with,  advise  and  guide  municipalities,  tourism  operators,  tourism 
      establishments  and  organisations  or  institutions  whose  activities  or  aims 
      have an impact on and relate to the promotion, development or marketing of 
      tourism in KwaZulu-Natal.
 CONTINUED…….
  For the purposes of implementing provincial tourism policy, promoting, developing and 
   marketing tourism for KwaZulu-Natal:
     To  undertake  research  for  the  effective  implementation  and  development  of 
     provincial tourism policy;
     To  maintain  a  database  of  tourism  operators  and  establishments  within  the 
     province;
     To formulate and implement processes to increase public access to information 
     about provincial tourism operators, establishments and other tourism resources in the 
     province.
  • Listed in schedule 3c of the Public Finance Management Act
                        TOURISM  WHITE PAPER
            The role of a Provincial Destination Management Organisation as per the 
              KZN Tourism White Paper:
                Develop the tourism brand for the province;
                Develop  and  agree  on  the  international  marketing  strategy  and 
                 programmes;
                Market and promote the province in competition with other provinces;
                Align  provincial  marketing  strategy  and  programmes  to  SAT’s 
                 programmes;
                Execute  provincial  initiatives   in  markets  province  develops 
                 independently and where national presence is non-existent;
                Support district and local Destination Management Organisations
          CONTINUED…….
 
     Co-ordinate marketing initiatives with private sector partners  and 
     other relevant stakeholders;
     Undertake  Destination  Development  Planning  to  inform  the 
     development  of  the  province’s  experience  offerings  based  on  market 
     intelligence;
     Create a Tourism Knowledge Management System based on ongoing 
     research;
     Monitor and report on tourism growth in the province.
                      OUR ROLE
   
        •  To  play  a  strategic  leadership  role  in  the  province  in  terms  of 
        domestic marketing and management, and to be the custodian of the 
        KZN tourism brand;
        •  To  promote  the  province  generically  and  to  create  an  enabling 
        environment for the regions, communities and private sector stakeholders 
        to  market  their  offerings  optimally  within  the  umbrella  branding  and 
        destination marketing framework and strategy for KZN;
        • To facilitate responsible and demand-driven product development 
        and  accessibility  (from  facilitating  access  for  disabled  visitors  to 
        appropriate airline capacity);