116x Filetype PPTX File size 0.15 MB Source: www.itchen.ac.uk
What are social media and digital marketing? • Define ‘social media’ • Define ‘digital marketing’ Positive vs negative marketing campaigns Positive: • John Lewis Christmas advert - Monty the Penguin • This Girl Can campaign. Negative: • #McDStories - damaging Twitter hashtag • Stewart Downing interview on Twitter. The digital marketing life cycle What are the ethical implications of storing data? • Why is this deemed unacceptable? • When should data not be shared? • What are the legal implications of sharing data?
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