CONCEPT & FEATURES 
       OF MARKETING 
         Marketing is a total System
           Managerial function
            customer –oriented
      Related to goods ,services and ideas
            Dynamic Process
       Precedes and follows production
           Integrated Approach
            Target –oriented
          Art as well as a science
           Evolutionary concept
             Creates utility
                      Function of Marketing
                  On the Basis of Exchange:-
          Buying &  Assembling
          Selling
          On the Basis of Physical Handling
          Packing & Packaging 
          Transportation
          Storage & Warehousing 
          Inventory Control
          On the Basis of Services 
          Standardization & Grading
          Branding
          Pricing
          Financing
          Risk –Taking
          Promotion
                On the basis of Research & Development 
          Production Planning & Development
          Marketing Research
          Marketing Information System
           
      Importance of marketing
      Marketing Helps in Transfer, Exchange and 
       Movement of Goods
       Marketing Is Helpful In Raising And 
       Maintaining The Standard Of Living Of The 
       Community
      Marketing Creates Employment
      Marketing as a Source of Income and Revenue
      Marketing Acts as a Basis for Making 
       Decisions
      Marketing Acts as a Source of New Ideas
      Marketing Is Helpful In Development Of An 
       Economy
                Evolution of the Marketing 
                                         Concepts
       Exchange Concepts
       Production Concepts
       Product Concepts
       Selling Concepts
       Marketing Concepts
       Societal Concepts
       Relationship Marketing Concepts
       Holistic Marketing Concepts
            
           
                    Nature of Marketing 
                     Information System
           Continuous flow
           Decision-making
           Use of computer
           Complex process
           Economical
            Variety
           Future-oriented
           Flexible