Executive Summary & Start-UP Description 
       In the Next Slide Provide the Following: 
       Executive Summary:
       The purpose of the executive summary is to provide a brief summary of the plan and explain how it is organized and emphasize on the key issues. 
       There are two approaches
            Narrative – Reads like a story
            Synopsis – Summaries each section of the plan
       Start-Up Description:
       This section of the Business Plan should provide a more detailed overview of the start-up and the nature of the product/service offering. It could 
       include the following (whatever available):
            Legal name and Legal Form of business entity
            Mission Statement and Objectives 
            History behind the idea or current business 
            Product/Service Description (features and benefits)
            Intellectual Property Description
            Location and Geographical Information 
            Company’s Development stage 
            Current financial position 
            Achievements to date
                                                                                                                                                    2
                                                                           © 2014 Dhahran Techno Valley Company (DTVC)
              Executive Summary & Start-UP Description 
                                                              EXECUTIVE SUMMARY 
                                                             START-UP DESCRIPTION 
                                                                                                                                      3
                                                                    © 2014 Dhahran Techno Valley Company (DTVC)
           Analysis for Industry of Start-Up and Market Trends 
       In the Next TWO Slides Provide the Following: 
       Industry Analysis and Trends:
       The main objective of this section is to demonstrate that market opportunity exists, and that you understand it well enough to capture a share large 
       enough to support the new venture. The entrepreneur can do this by addressing the following areas (whatever available): 
       •     Description of the industry 
       •     Industry current size (no. of firms, employment, aggregate sales)
       •     Growth potential
       •     Factors that affect the industry including (seasonality, technological and regulatory challenges, supply and distribution characteristics)
       •     Trends
       •     Barriers to entry
       The Target Market:
       This section of the plan assesses who the potential customer is. It can be businesses, individuals or both. It could include the following :
       Target Market Analysis (whatever available): 
       •    Target Market Size 
       •    Target Market Trends
       •    Demographics
       •    Psychographics
       •    Purchasing Patterns 
                                                                                                                                                     4
                                                                            © 2014 Dhahran Techno Valley Company (DTVC)
        Analysis for Industry of Start-Up and Market Trends - 1
                                                         INDUSTRY ANALYSIS & TRENDS
                                                                                                                                  5
                                                                  © 2014 Dhahran Techno Valley Company (DTVC)
        Analysis for Industry of Start-Up and Market Trends - 2
                                                          THE TARGET MARKET
                                                                                                                             6
                                                               © 2014 Dhahran Techno Valley Company (DTVC)