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File: Marketing Ppt 67818 | Marketing Management
student discipline be punctual to the lecture excuse the lecturer in case want to be late or leave the class early maintain required level of attendance to sit for the ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago

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Partial capture of text on file. 
        Student Discipline 
  Be punctual to the lecture
  Excuse the lecturer in case want to be late or leave 
   the class early
  Maintain required level of attendance to sit for the 
   final exam
  Keep your mobile phones switched of
   
                              Learning Outcomes 
       After learning this course unit, the students should 
       be able to,
    1. Define marketing and the marketing process.
    2. Capture market insights from the environment.
    3. Design a customer-driven marketing strategy.
    4. Design marketing programmes.
    5. Apply      sustainable     marketing     practices    into 
        businesses. 
                                      Evaluation
      End Semester Examination - 60 marks
      Group Assignment                - 40 marks                   
                              
                                         100%
       Required Texts and References
    Principles of Marketing 
     Kotler, Armstrong, Agnihotri, Haque, 
      th
     13  edition,  A South Asian Perspective
   Defining Marketing and the Marketing 
        Process
      Session – 1, 2 and 3
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...Student discipline be punctual to the lecture excuse lecturer in case want late or leave class early maintain required level of attendance sit for final exam keep your mobile phones switched learning outcomes after this course unit students should able define marketing and process capture market insights from environment design a customer driven strategy programmes apply sustainable practices into businesses evaluation end semester examination marks group assignment texts references principles kotler armstrong agnihotri haque th edition south asian perspective defining session...

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Category: Uncategorized / Uncategorized
Posted on: 28 Aug 2022 | 3 years ago
Tag: download pptx, marketing, management,
Filetype: PPTX
File size: 1.11 MB
Views: 137x
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